Research Areas
Biomedical Subjects
Biography and Research Information
OverviewAI-generated summary
Charlotte McCormick's research focuses on the intersection of public health, media, and technology, with a particular emphasis on the marketing and consumption of tobacco and nicotine products. Her recent work has investigated the promotion of e-cigarettes and nicotine pouches on social media platforms like TikTok, analyzing how these products are marketed through channels such as music festivals and exclusive reward programs. McCormick has also contributed to the development of datasets and foundation models aimed at tobacco addiction prevention, including the "DEFEND" dataset and the "Public Health Advocacy Dataset," which compile information from tobacco usage videos on social media.
Her research explores the discourse surrounding flavor restrictions, such as menthol, on platforms like TikTok. McCormick collaborates with researchers at the University of Arkansas at Fayetteville and the University of Arkansas for Medical Sciences, contributing to a shared publication record. Her scholarly output includes studies on the discreet shipping of e-cigarettes and the analysis of online advertising strategies. She has published on topics ranging from e-cigarette sales on TikTok to the promotion of nicotine pouches on social media.
Metrics
- h-index: 2
- Publications: 11
- Citations: 22
Selected Publications
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Cooling the Conversation: Discourse About Menthol and Flavored Tobacco Restrictions on TikTok (2026)
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Music festivals, exclusive concerts and reward programmes: nicotine pouch promotion on social media (2025)
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Public Health Advocacy Dataset: A Dataset of Tobacco Usage Videos from Social Media (2024)
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Public Health Advocacy Dataset: A Dataset of Tobacco Usage Videos from Social Media (2024)
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#Discreetshipping: Selling E-cigarettes on TikTok (2024)
Collaboration Network
Top Collaborators
- #Discreetshipping: Selling E-cigarettes on TikTok
- Public Health Advocacy Dataset: A Dataset of Tobacco Usage Videos from Social Media
- Public Health Advocacy Dataset: A Dataset of Tobacco Usage Videos from Social Media
- Music festivals, exclusive concerts and reward programmes: nicotine pouch promotion on social media
- Public Health Advocacy Dataset: A Dataset of Tobacco Usage Videos from Social Media
- Public Health Advocacy Dataset: A Dataset of Tobacco Usage Videos from Social Media
- Cooling the Conversation: Discourse About Menthol and Flavored Tobacco Restrictions on TikTok
- Public Health Advocacy Dataset: A Dataset of Tobacco Usage Videos from Social Media
- Public Health Advocacy Dataset: A Dataset of Tobacco Usage Videos from Social Media
- Public Health Advocacy Dataset: A Dataset of Tobacco Usage Videos from Social Media
- Public Health Advocacy Dataset: A Dataset of Tobacco Usage Videos from Social Media
- #Discreetshipping: Selling E-cigarettes on TikTok
- Music festivals, exclusive concerts and reward programmes: nicotine pouch promotion on social media
- Music festivals, exclusive concerts and reward programmes: nicotine pouch promotion on social media
- Music festivals, exclusive concerts and reward programmes: nicotine pouch promotion on social media
- Cooling the Conversation: Discourse About Menthol and Flavored Tobacco Restrictions on TikTok
- Cooling the Conversation: Discourse About Menthol and Flavored Tobacco Restrictions on TikTok
- Cooling the Conversation: Discourse About Menthol and Flavored Tobacco Restrictions on TikTok
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