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Presence Current · Arkansas

Last published 2026

Sources OpenAlex · ORCID

Refreshed 2026-10-03

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Paula Hayek

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University of Arkansas

1 h-index 2 pubs 4 cited

Research Areas

OverviewAI-generated summary

Paula Hayek's research focuses on the promotion of nicotine pouches on social media, examining their association with music festivals, exclusive concerts, and reward programs. Her work investigates the communication strategies employed in these promotions. Hayek has one publication in this area, with a total of one citation and an h-index of 1. She collaborates with Charlotte McCormick at the University of Arkansas at Fayetteville, with whom she shares one publication.

Metrics

h-index: 1
Publications: 2
Citations: 4

Selected Publications

ZYN’s Continuity Program Promoted on Social Media Sources from 2020-2025 (2026)

Nicotine & Tobacco Research DOI OpenAlex
Music festivals, exclusive concerts and reward programmes: nicotine pouch promotion on social media (2025)

Tobacco Control 3 citations DOI OpenAlex

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Collaboration Network

9 Collaborators 9 Institutions 1 Country

Top Collaborators

Page D. Dobbs University of Arkansas for Medical Sciences 2 shared publications

In database

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Charlotte McCormick University of Arkansas at Fayetteville 1 shared publication

In database

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D. N. Prabhakar Murthy Berkeley College (US) 1 shared publication

Grace Kong Yale University (US) 1 shared publication

Lauren Czaplicki Johns Hopkins University (US) 1 shared publication

Rae-Anne Serville University of Arkansas at Fayetteville 1 shared publication

In database

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Abbie Walls University of Arkansas at Fayetteville 1 shared publication

In database

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Robert K. Jackler 1 shared publication

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