Biography and Research Information
OverviewAI-generated summary
Paula Hayek's research focuses on the promotion of nicotine pouches on social media platforms. Her recent publication, "Music festivals, exclusive concerts and reward programmes: nicotine pouch promotion on social media," published in 2025, investigates how these marketing strategies are utilized in connection with events and incentive programs. Hayek collaborates with Charlotte McCormick from the University of Arkansas at Fayetteville, with whom she has one shared publication. Her scholarly activity indicates recent engagement in this area of research.
Metrics
- Publications: 1
Selected Publications
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Music festivals, exclusive concerts and reward programmes: nicotine pouch promotion on social media (2025)
Collaboration Network
Top Collaborators
Page D. Dobbs
University of Arkansas at Fayetteville
1 shared publication
In database
- Music festivals, exclusive concerts and reward programmes: nicotine pouch promotion on social media
Charlotte McCormick
University of Arkansas at Fayetteville
1 shared publication
In database
- Music festivals, exclusive concerts and reward programmes: nicotine pouch promotion on social media
D. N. Prabhakar Murthy
Berkeley College (US)
1 shared publication
- Music festivals, exclusive concerts and reward programmes: nicotine pouch promotion on social media
Grace Kong
Yale University (US)
1 shared publication
- Music festivals, exclusive concerts and reward programmes: nicotine pouch promotion on social media
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