Christopher Kyle Data-verified
Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.
Researcher
unknown
Research Areas
Biography and Research Information
OverviewAI-generated summary
Christopher Kyle's research explores the textual elements, imagery, and persuasive claims employed in business-to-business (B2B) and business-to-consumer (B2C) print advertising. His work, including a 2021 publication on this subject, contributes to the understanding of communication strategies within marketing contexts. Kyle's scholarly output includes nine publications with a total of five citations and an h-index of 1. He has collaborated with David A. Gilliam on one shared publication, indicating an engagement with other researchers in his field. His recent activity suggests an ongoing involvement in academic inquiry.
Metrics
- h-index: 1
- Publications: 9
- Citations: 5
Selected Publications
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Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising (2021)
Collaboration Network
Top Collaborators
- Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising
- Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising
- Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising
- Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising
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