John A. Narcum

This is a likely match — the affiliation was inferred from OpenAlex, ORCID, and web sources but has not been fully confirmed. Treat with appropriate caution.

Assistant Professor of Marketing

Arkansas Tech University

Also affiliated: Southern Arkansas University Tech (2023); University of Memphis (2015–2017)

Formerly Arkansas Affiliated with Arkansas Tech University through 2023.

4 h-index 8 pubs 605 cited

Research Areas

OverviewAI-generated summary

John Narcum's research investigates the evolving landscape of social media marketing, particularly in the context of significant global events like the COVID-19 pandemic. His work has explored the increased importance of social media marketing post-pandemic and examined its specific effects on consumer behaviors in regions such as India. Narcum also studies the intersection of science communication and public perception, with a recent publication focusing on the impact of misinformation on how scientific achievements are perceived. His scholarly contributions include 8 publications with 590 citations and an h-index of 4. Narcum has collaborated with Kevin Mason and Matt Brown, both from Arkansas Tech University, on shared publications.

Metrics

h-index: 4
Publications: 8
Citations: 605

Positions

Assistant Professor of Marketing publications 2018–2023

Arkansas Tech University Institution web page

Selected Publications

THE MARKETING OF SCIENCE: A CASE STUDY OF THE IMPACT OF MISINFORMATION ON PERCEPTIONS OF SCIENTIFIC ACCOMPLISHMENT (2023)

International Journal of Business Strategy DOI OpenAlex
Pandemic effects on social media marketing behaviors in India (2021)

Cogent Business & Management 33 citations DOI OpenAlex
Social media marketing gains importance after Covid-19 (2021)

Cogent Business & Management 367 citations DOI OpenAlex
Status of corporate sustainability: a content analysis of Fortune 500 companies (2018)

Business Strategy and the Environment 95 citations DOI OpenAlex