Kevin Mason Source Confirmed

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Professor of Marketing

Arkansas Tech University

faculty

8 h-index 21 pubs 609 cited

Research Areas

Digital Marketing and Social Media Telemedicine and Telehealth Implementation Consumer Behavior in Brand Consumption and Identification Health Literacy and Information Accessibility SARS-CoV-2 and COVID-19 Research

Links

ORCID Research Group

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OverviewAI-generated summary

Kevin Mason's research examines consumer behavior and brand perceptions, with a recent focus on the influence of external events and demographic factors on patient satisfaction and healthcare choices. His work has investigated the evolving role of social media marketing in the post-COVID-19 era, including its specific impacts on behaviors in India. Mason has also explored patient perceptions of brand equity in the over-the-counter pain relief market and how demographic characteristics moderate telemedicine patient satisfaction. His scholarship metrics include an h-index of 8, with 21 total publications and 609 citations. He has collaborated on two publications with Matt Brown from Arkansas Tech University.

Metrics

  • h-index: 8
  • Publications: 21
  • Citations: 609

Selected Publications

  • Patient brand equity perceptions that predict brand choice preference for over-the-counter pain relief medications (2023) DOI
  • Telemedicine Patient Satisfaction Dimensions Moderated by Patient Demographics (2022) DOI
  • Pandemic effects on social media marketing behaviors in India (2021) DOI
  • Social media marketing gains importance after Covid-19 (2021) DOI

Collaborators

Researchers in the database who share publications

Matt Brown Arkansas Tech University 2 shared publications

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