John Narcum Data-verified
Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.
Researcher
unknown
Research Areas
Biography and Research Information
OverviewAI-generated summary
John Narcum's research investigates the evolving landscape of social media marketing, particularly in the context of global events like the COVID-19 pandemic. His work has examined the increased importance of social media marketing post-pandemic and explored its specific effects on consumer behaviors in regions such as India. Narcum has also studied the intersection of science communication and public perception, analyzing how misinformation can impact views on scientific achievements. His publications include work on the marketing of science and the influence of misinformation on perceptions of scientific accomplishment. Narcum has an h-index of 4, with 8 total publications and 584 citations.
Metrics
- h-index: 4
- Publications: 8
- Citations: 587
Selected Publications
-
THE MARKETING OF SCIENCE: A CASE STUDY OF THE IMPACT OF MISINFORMATION ON PERCEPTIONS OF SCIENTIFIC ACCOMPLISHMENT (2023)
-
Pandemic effects on social media marketing behaviors in India (2021)
-
Social media marketing gains importance after Covid-19 (2021)
Collaborators
Researchers in the database who share publications
Similar Researchers
Based on overlapping research topics