Juliana Guedes dos Santos Marconi
Researcher
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Biography and Research Information
OverviewAI-generated summary
Juliana Guedes dos Santos Marconi's research investigates consumer behavior and its underlying psychological and theoretical frameworks. Her work explores how consumers interact with retail environments, including online and offline purchasing decisions, and the phenomenon of 'showrooming.' Marconi has also examined the application of planned behavior theory to understand consumer intentions and attitudes, particularly in the context of fashion retail. Additionally, her research extends to educational applications, exploring the use of technology and creative methods, such as 2D to 3D concept development for apparel design students and the integration of music and theater in early childhood education.
Metrics
- h-index: 1
- Publications: 9
- Citations: 9
Selected Publications
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Browse offline and buy online from the same or different fashion retailer? An application of theory of planned behaviour (2026)
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Understanding Gen Z Consumers’ Attitudes and Intentions toward Showrooming Behavior (2025)
Collaboration Network
Top Collaborators
- APRENDIZAGEM SIGNIFICATIVA POR MEIO DA MÚSICA E DO TEATRO NOS ANOS INICIAIS DO ENSINO FUNDAMENTAL
- Understanding Gen Z Consumers’ Attitudes and Intentions toward Showrooming Behavior
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