Mark E. McMurtrey Source Confirmed

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Researcher

University of Central Arkansas

faculty

12 h-index 45 pubs 1,035 cited

Research Areas

Technology Adoption and User Behaviour Decision-Making and Behavioral Economics Corporate Finance and Governance Big Data and Business Intelligence Consumer Behavior in Brand Consumption and Identification Quality and Supply Management Media Studies and Communication

Links

Research Group

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OverviewAI-generated summary

Mark E. McMurtrey's research explores various facets of business and technology adoption, with a focus on e-payments, knowledge pricing, and project management evolution. His work has investigated e-payment adoption patterns among specific demographics, such as Saudi Arabian consumers and German millennials, examining the perceptions and background factors influencing acceptance.

McMurtrey has also studied the strategic implications of knowledge pricing schemes and their impact on firms' new product development performance. His research extends to the dynamic pricing strategies employed across different industries. He has published on trends and challenges within the food supply chain and the evolving landscape of project management. Additionally, his recent work addresses corporate social responsibility and the ethical considerations of artificial intelligence, specifically corporate algorithmic responsibility.

McMurtrey has a publication record of 45 items, with 1,035 citations, and an h-index of 12. He has collaborated on multiple publications with Alexander N. Chen, K. Michael Casey, Julian Haessner, and Philipp Haessner, all from the University of Central Arkansas.

Metrics

  • h-index: 12
  • Publications: 45
  • Citations: 1,035

Selected Publications

  • Corporate Social Responsibility (CSR) and Corporate Algorithmic Responsibility (CAR): Rethinking Ethical Accountability in the Age of AI (2025) DOI
  • Hotel Supply Chain: Enhancing Operational Efficiency, Sustainability, and Resilience (2025) DOI
  • The Synergy Between Internal Control Mechanisms and Audit Functions for Optimal Financial Outcomes (2025) DOI
  • Preventive Health Care Information Seeking Behaviors among Baby Boomers in Taiwan (2025) DOI
  • Fintechs and Banking: A Note on Neobank Risks (2025) DOI
  • Investing in Timberlands Versus the S&P 500: Which Investment Outperforms? (2024) DOI
  • Trends & Challenges in the Food Supply Chain (2024) DOI
  • Dynamic Pricing in Different Industries (2023) DOI
  • E-Payment Acceptance Among German Millennials: Perception and Demographic Background (2023) DOI
  • Establishing a Workload Productivity Target in an Outpatient Infusion Pharmacy (2023) DOI
  • E-Payment Adoption in Saudi Arabia (2022) DOI
  • The Evolution of Project Management: The Future Is Now? (2022) DOI
  • Supply Chain Management and Offshoring in the US (2021) DOI
  • Big Data Knowledge Pricing Schemes for Knowledge Recipient Firms (2021) DOI
  • Strategies of Knowledge Pricing and the Impact on Firms’ New Product Development Performance (2021) DOI

Collaborators

Researchers in the database who share publications

Alexander N. Chen University of Central Arkansas 4 shared publications K. Michael Casey University of Central Arkansas 2 shared publications Julian Haessner University of Central Arkansas 2 shared publications Philipp Haessner University of Central Arkansas 2 shared publications Joseph York Thomas University of Central Arkansas 1 shared publication Michael J. Rubach University of Central Arkansas 1 shared publication Hanxin Lu University of Central Arkansas 1 shared publication Jason Brown University of Central Arkansas 1 shared publication

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