Nicholas Edward Johnston

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Assistant Professor

University of Arkansas

Also affiliated: Texas Tech University (2014–2016); Southeast Missouri State University (2018–2022)

4 h-index 14 pubs 53 cited

Research Areas

Links

ORCID Research Group

OverviewAI-generated summary

Nicholas E. Johnston's research investigates various aspects of the hospitality industry, with a recent focus on sustainable marketing, food waste reduction, and operational analysis. He has explored the relationships between cultural values, green attitudes, and consumer intent in supporting sustainable marketing programs. His work also addresses practical challenges in restaurants, such as implementing effective training for food waste reduction and analyzing complex decision-making criteria for local food entrepreneurs. Johnston has also examined the influence of social media on nutritional understanding among young adults and investigated human norovirus prevention behaviors, including handwashing and social distancing. Additionally, his research includes insights into cannabis tourism policy and regulations within the hospitality sector and a comprehensive analysis of restaurant tipping research over the past five decades.

Metrics

h-index: 4
Publications: 14
Citations: 53

Positions

Assistant Professor 2022–present

University of Arkansas Human Enviormental Sciences ORCID
Assistant Professor Hospitality Management 2022–present

University of Arkansas School of Human Environmental Sciences ORCID
Assistant Professor - Hospitality Management 2016–2022

Southeast Missouri State University Management and Marketing ORCID

Selected Publications

Origami Sake: Building a Sustainable Supply Chain for a New Beverage Startup (2026)

ICHRIE Research Reports DOI OpenAlex
A Preliminary Study of the Development of a Theory-Based Scale for Human Norovirus Prevention Behaviors: Distinguishing Handwashing and Social Distancing (2026)

Hygiene DOI OpenAlex
50+ Years of Restaurant Tipping Research Part II: An Analysis of Research Subthemes and Suggestions for Future Research (2025)

Journal of Hospitality & Tourism Research DOI OpenAlex
From Instagram to Evidence: The Influence of Social Media on the Nutritional Understanding and Behavior of Young Adult Women (2025)

International Journal of Social Sciences Language and Linguistics 1 citation DOI OpenAlex
Hotel Leaders’ Views on Artificial Intelligence: Opportunities, Challenges, and Future Directions (2025)

International Journal of Social Sciences Language and Linguistics DOI OpenAlex
Addressing Food Waste in Restaurant Training: Practices and Challenges (2025)

Tourism and Hospitality 7 citations DOI OpenAlex
Lifestyle or profit? The complex decision-making criteria for local food entrepreneurs (2023)

Agriculture and Human Values 3 citations DOI OpenAlex
Supporting sustainable marketing programs: exploring relationships between cultural values, green attitudes and intent (2022)

Social Responsibility Journal 15 citations DOI OpenAlex