Susan D. Myers
Researcher
Also affiliated: Texas Tech University (2005–2012); Texas A&M University – Kingsville (2001); Conway School of Landscape Design (2016–2019); Texas A&M University (2001); ExxonMobil (United States) (1995); University of Memphis (2008)
Faculty Researcher
Research Areas
Biomedical Subjects
Links
Biography and Research Information
OverviewAI-generated summary
Susan D. Myers' research focuses on the impact of various cues and features on social media engagement, particularly within the context of influencer marketing. Her work examines how elements such as persuasion knowledge cues, linguistic features, and source characteristics like familiarity and likeability influence user interaction with content. Myers has investigated these dynamics across different platforms, including Instagram, Facebook, and other social media environments, often in relation to specific industries like pet influencer marketing and wine tourism destinations.
Her publications also explore the intersection of influencer personality, content, and follower size, as well as the effects of religious influencer messages within a Christian context. Myers has authored "The Bird Name Book," a publication distinct from her social media research. Her scholarly output includes 18 publications with an h-index of 6 and 267 citations. She has collaborated with Benjamin Garner on shared publications.
Metrics
- h-index: 6
- Publications: 19
- Citations: 268
Selected Publications
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Exploring how language drives engagement: an analysis of social media engagement on Facebook and Instagram in wine tourism destinations (2025)
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Signals for Success: The Intersection of Influencer Linguistic Personality, Content, and Follower Size (2025)
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Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior (2023)
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Social religion: A cross-platform examination of the impact of religious influencer message cues on engagement – The Christian context (2023)
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The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing (2022)
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Instagram Source Effects: The Impact of Familiarity and Likeability on Influencer Outcomes (2021)
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An eye-tracking study of attention to brand-identifying content and recall of taboo advertising (2019)
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Interracial Couples in Ads: Do Consumers' Gender and Racial Differences Affect Their Reactions? (2018)
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Risks, Benefits, and Competitive Interference: Consumer Perceptions of Prescription Drug Versus Dietary Supplement Advertising (2016)
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Programme–ad congruence (2014)
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A New Domain for Advertising: A Content Analysis of Website Names (2013)International Journal of Marketing and Business Communication OpenAlex
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Facebook and Pharmaceutical Companies: An Industry in Need of Guidance (2012)
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Direct-to-Consumer Advertising: Exposure, Behavior, and Policy Implications (2011)
Collaboration Network
Top Collaborators
- The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing
- Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior
- Social religion: A cross-platform examination of the impact of religious influencer message cues on engagement – The Christian context
- Signals for Success: The Intersection of Influencer Linguistic Personality, Content, and Follower Size
- The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing
- Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior
- Social religion: A cross-platform examination of the impact of religious influencer message cues on engagement – The Christian context
- Signals for Success: The Intersection of Influencer Linguistic Personality, Content, and Follower Size
- The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing
- Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior
- Signals for Success: The Intersection of Influencer Linguistic Personality, Content, and Follower Size
- Social religion: A cross-platform examination of the impact of religious influencer message cues on engagement – The Christian context
- Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior
- Signals for Success: The Intersection of Influencer Linguistic Personality, Content, and Follower Size
- Exploring how language drives engagement: an analysis of social media engagement on Facebook and Instagram in wine tourism destinations
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