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Research Areas
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Biography and Research Information
Metrics
- h-index: 10
- Publications: 40
- Citations: 315
Selected Publications
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Exploring how language drives engagement: an analysis of social media engagement on Facebook and Instagram in wine tourism destinations (2025)
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Signals for Success: The Intersection of Influencer Linguistic Personality, Content, and Follower Size (2025)
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Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior (2023)
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Social religion: A cross-platform examination of the impact of religious influencer message cues on engagement – The Christian context (2023)
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The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing (2022)
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Instagram Source Effects: The Impact of Familiarity and Likeability on Influencer Outcomes (2021)