Match tier
Listed
Presence
Current · Arkansas
Last published
2019
Sources
OpenAlex · ORCID
Refreshed
2026-10-07
S
Susan D. Myers
Professor of Marketing
Also affiliated: Texas Tech University (2005–2012); Texas A&M University – Kingsville (2001); University of Memphis (2008)
6 h-index
17 pubs
267 cited
Research Areas
Biomedical Subjects
Links
Biography and Research Information
OverviewAI-generated summary
Susan D. Myers' research has explored various aspects of consumer behavior, particularly in the context of advertising and social media. Her work includes investigating the impact of persuasion knowledge cues on social media engagement, specifically in pet influencer marketing, and analyzing how language features in influencer marketing affect affiliate growth and engagement. Myers has also examined consumer issues in direct-to-consumer pharmaceutical advertising, utilizing eye-tracking studies to understand attention to brand content and recall of taboo advertisements.
Her research interests extend to occupational health, with a publication on mortality among triazine herbicide manufacturing workers. Myers has also contributed to discussions on educational technology implementation within faculty roles. Her scholarly output includes 19 publications, with an h-index of 6 and 270 citations. She has collaborated with Benjamin Garner on shared publications.
Metrics
- h-index: 6
- Publications: 17
- Citations: 267
Positions
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RTI InternationalORCID
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Professor of Marketing publications 2011–2019University of Central Arkansas Institution web page
Selected Publications
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Exploring how language drives engagement: an analysis of social media engagement on Facebook and Instagram in wine tourism destinations (2025)
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Signals for Success: The Intersection of Influencer Linguistic Personality, Content, and Follower Size (2025)
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Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior (2023)
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Social religion: A cross-platform examination of the impact of religious influencer message cues on engagement – The Christian context (2023)
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The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing (2022)
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Instagram Source Effects: The Impact of Familiarity and Likeability on Influencer Outcomes (2021)
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An eye-tracking study of attention to brand-identifying content and recall of taboo advertising (2019)
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Interracial Couples in Ads: Do Consumers' Gender and Racial Differences Affect Their Reactions? (2018)
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Risks, Benefits, and Competitive Interference: Consumer Perceptions of Prescription Drug Versus Dietary Supplement Advertising (2016)
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Programme–ad congruence (2014)
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A New Domain for Advertising: A Content Analysis of Website Names (2013)International Journal of Marketing and Business Communication OpenAlex
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Facebook and Pharmaceutical Companies: An Industry in Need of Guidance (2012)
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Direct-to-Consumer Advertising: Exposure, Behavior, and Policy Implications (2011)
Collaboration Network
Top Collaborators
Marla Royne Stafford
University of Nevada, Las Vegas (US)
5 shared publications
- Direct-to-Consumer Advertising: Exposure, Behavior, and Policy Implications
- Programme–ad congruence
- Risks, Benefits, and Competitive Interference: Consumer Perceptions of Prescription Drug Versus Dietary Supplement Advertising
- Interracial Couples in Ads: Do Consumers' Gender and Racial Differences Affect Their Reactions?
- Signals for Success: The Intersection of Influencer Linguistic Personality, Content, and Follower Size
George D. Deitz
University of Memphis (US)
4 shared publications
- An eye-tracking study of attention to brand-identifying content and recall of taboo advertising
- Direct-to-Consumer Advertising: Exposure, Behavior, and Policy Implications
- Programme–ad congruence
- Risks, Benefits, and Competitive Interference: Consumer Perceptions of Prescription Drug Versus Dietary Supplement Advertising
Sandipan S. Sen
Southeast Missouri State University (US)
4 shared publications
- The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing
- Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior
- Social religion: A cross-platform examination of the impact of religious influencer message cues on engagement – The Christian context
- Signals for Success: The Intersection of Influencer Linguistic Personality, Content, and Follower Size
Holly A. Syrdal
Texas State University (US)
4 shared publications
- The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing
- Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior
- Social religion: A cross-platform examination of the impact of religious influencer message cues on engagement – The Christian context
- Signals for Success: The Intersection of Influencer Linguistic Personality, Content, and Follower Size
Parker J. Woodroof
University of Alabama at Birmingham (US)
3 shared publications
- The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing
- Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior
- Signals for Success: The Intersection of Influencer Linguistic Personality, Content, and Follower Size
Alexa K. Fox
Ohio University (US)
1 shared publication
- Risks, Benefits, and Competitive Interference: Consumer Perceptions of Prescription Drug Versus Dietary Supplement Advertising
Subodh Bhat
San Francisco State University (US)
1 shared publication
- Interracial Couples in Ads: Do Consumers' Gender and Racial Differences Affect Their Reactions?
Bruce A. Huhmann
Virginia Commonwealth University (US)
1 shared publication
- An eye-tracking study of attention to brand-identifying content and recall of taboo advertising
Subhash Jha
Purdue University Northwest (US)
1 shared publication
- An eye-tracking study of attention to brand-identifying content and recall of taboo advertising
Jennifer H. Tatara
University of Memphis (US)
1 shared publication
- An eye-tracking study of attention to brand-identifying content and recall of taboo advertising
Raj V. Mahto
University of New Mexico (US)
1 shared publication
- Social religion: A cross-platform examination of the impact of religious influencer message cues on engagement – The Christian context
William C. McDowell
Texas State University (US)
1 shared publication
- Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior
Benjamin R. Garner
University of Central Arkansas
1 shared publication
In database
- Exploring how language drives engagement: an analysis of social media engagement on Facebook and Instagram in wine tourism destinations
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