Steven W. Kopp Source Confirmed

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Researcher

University of Arkansas at Fayetteville

faculty

18 h-index 60 pubs 879 cited

Research Areas

Consumer Behavior in Brand Consumption and Identification Economic and Environmental Valuation Food Security and Health in Diverse Populations Decision-Making and Behavioral Economics Rice Cultivation and Yield Improvement Sustainable development of local livelihoods

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Research Group

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OverviewAI-generated summary

Steven W. Kopp's research examines consumer preferences and the sustainability of agricultural and food systems, with a particular focus on Vietnam. His work has investigated consumer demand for ethically and sustainably produced rice, exploring trade-offs between economic and environmental efficiencies in shrimp farming. Kopp has also studied consumer perceptions of attributes associated with environmentally friendly agriculture and the effectiveness of demand-driven approaches for sustainable development.

Beyond agricultural sustainability, his research extends to the influence of sonic branding on consumer perceptions and brand connection. He has also explored less conventional consumer behaviors, such as the commodification of mountaineering. Kopp holds an h-index of 18 and has authored 60 publications, with a total of 879 citations. He collaborates with Eunjoo Cho at the University of Arkansas at Fayetteville.

Metrics

  • h-index: 18
  • Publications: 60
  • Citations: 879

Selected Publications

  • Just the two of us—getting closer all the time: the role of sonic branding in connecting with consumers (2025) DOI
  • Love Affair With Thin Air: Mortality, Mastery, and the Consumerism of Mountaineering (2025) DOI
  • A Stakeholder Approach to the Regulation of On-Premise Signs (2024) DOI
  • Sustainable development of local livelihoods in <scp>Vietnam</scp>: A demand‐driven approach through “<scp>One Commune, One Product</scp>” (2024) DOI
  • Healthcare brands sound off: evaluating the influence of sonic branding in shaping consumer perceptions (2023) DOI
  • Urban Vietnamese consumers’ preferences for attributes of sustainably produced rice (2023) DOI
  • Trade-offs between economic and environmental efficiencies in shrimp farming: implications for sustainable agricultural restructuring in the Vietnamese Mekong Delta (2023) DOI
  • The Influence of Country-of-Origin and Need for Uniqueness on Luxury Fashion Purchases (2022) DOI
  • A Fellowship Emerges: The Weinels’ Promise for Signage Research and Education (2022) DOI
  • UK Consumers’ Preferences for Ethical Attributes of Floating Rice: Implications for Environmentally Friendly Agriculture in Vietnam (2021) DOI

Collaborators

Researchers in the database who share publications

Eunjoo Cho University of Arkansas at Fayetteville 1 shared publication

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