Heather A. Snell Source Confirmed

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Researcher

University of Arkansas at Fayetteville

faculty

9 h-index 13 pubs 821 cited

Research Areas

Consumer Behavior in Brand Consumption and Identification Decision-Making and Behavioral Economics Food Security and Health in Diverse Populations Technology Adoption and User Behaviour Agronomic Practices and Intercropping Systems

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OverviewAI-generated summary

Heather A. Snell's research investigates consumer valuation and behavior across various product and service contexts. Her work includes studies on consumer willingness to pay for blockchain traceability in beef and for child-labor-free chocolate, examining the implications for child labor in cocoa production. Snell has also explored consumer perceptions of live video feeds in restaurant kitchens for online food delivery and analyzed the credit usage patterns of beginning farmers and ranchers, considering social disadvantage factors. Additionally, her research has examined US domestic workers' potential interest in agricultural field jobs and the influence of past experience and group heterogeneity on consumer preferences in urban China. Snell has a publication count of 13 and an h-index of 9, with 821 total citations.

Metrics

  • h-index: 9
  • Publications: 13
  • Citations: 821

Selected Publications

  • Do Past Experience and Group Heterogeneity Matter to Consumer Preferences? Evidence From a Choice Experiment in Urban China (2022) DOI
  • A multi‐country study on consumers' valuation for child‐labor‐free chocolate: Implications for child labor in cocoa production (2021) DOI
  • Consumer valuation of blockchain traceability for beef in the <scp>U</scp>nited <scp>S</scp>tates (2021) DOI

Collaborators

Researchers in the database who share publications

Lawton Lanier Nalley University of Arkansas at Fayetteville 1 shared publication Joshua Sarpaning University of Arkansas at Fayetteville 1 shared publication Bruce L. Ahrendsen University of Arkansas at Fayetteville 1 shared publication Ronald L. Rainey University of Arkansas at Fayetteville 1 shared publication Aaron M. Shew University of Arkansas at Fayetteville 1 shared publication

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