Heather A. Snell Data-verified

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Researcher

Last publication 2022 Last refreshed 2026-05-23

faculty

10 h-index 13 pubs 850 cited

Biography and Research Information

OverviewAI-generated summary

Heather A. Snell's research investigates consumer behavior and valuation across various product categories and geographic regions. Her work has explored how consumers perceive and value attributes such as blockchain traceability for beef in the United States, and child-labor-free certification for chocolate, with implications for global production practices. Snell has also examined consumer willingness to accept live video feeds in restaurant kitchens for online food delivery services. Additionally, her research has addressed the credit usage patterns of beginning farmers and ranchers, considering social disadvantage, and explored the potential for U.S. domestic workers to transition into agricultural field jobs. She has also investigated the influence of past experience and group heterogeneity on consumer preferences in urban China.

Snell's scholarship metrics include an h-index of 9 and 831 total citations across 13 publications. She has collaborated with several faculty members at the University of Arkansas at Fayetteville, including Lawton Lanier Nalley, Joshua Sarpaning, Bruce L. Ahrendsen, and Ronald L. Rainey, on shared publications.

Metrics

  • h-index: 10
  • Publications: 13
  • Citations: 850

Selected Publications

  • Do Past Experience and Group Heterogeneity Matter to Consumer Preferences? Evidence From a Choice Experiment in Urban China (2022)
    1 citation DOI OpenAlex
  • A multi‐country study on consumers' valuation for child‐labor‐free chocolate: Implications for child labor in cocoa production (2021)
    18 citations DOI OpenAlex
  • Consumer valuation of blockchain traceability for beef in the <scp>U</scp>nited <scp>S</scp>tates (2021)
    82 citations DOI OpenAlex

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Collaboration Network

19 Collaborators 10 Institutions 3 Countries

Top Collaborators

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