Valerie Good Source Confirmed

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Advanced Assistant Professor

University of Arkansas at Fayetteville

faculty

11 h-index 21 pubs 592 cited

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Biography and Research Information

OverviewAI-generated summary

Valerie Good's research focuses on understanding the factors that influence employee performance and well-being, particularly within sales and organizational contexts. Her work has examined the impact of motivation, purpose, and well-being on salesperson performance, as evidenced by publications such as "More than money: establishing the importance of a sense of purpose for salespeople" (2021) and "Lonely and Insecure: How salesperson Well-Being impacts performance" (2024). Good has also investigated challenges in marketing strategy implementation and the effects of global events, like the pandemic, on sales dynamics. Her research agenda includes exploring salesperson rapport in evolving digital sales processes and cultivating resilience in frontline employees.

Good's scholarship has resulted in 21 publications with 592 citations and an h-index of 11. Her recent work includes a meta-analysis on self-determination theory and motivation's effects on salesperson performance (2022) and a study on dynamic job performance systems influenced by goals and leadership changes (2021). She is actively publishing, with her most recent work appearing in 2024.

Metrics

  • h-index: 11
  • Publications: 21
  • Citations: 592

Selected Publications

  • Determining the quality of B2C sales leads from online chats (2025) DOI
  • Online retail formats and product sales performance: The moderating role of product characteristics (2025) DOI

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