Joseph Korkames Data-verified

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Researcher

UA Fort Smith
Last publication 2025 Last refreshed 2026-05-16

unknown

1 h-index 5 pubs 2 cited

Research Areas

Links

ORCID

OverviewAI-generated summary

Joseph Korkames' research focuses on meta-analysis and the effectiveness of advertising. He has published work examining bias corrections in advertising effectiveness studies and exploring price elasticity concepts. His publications also delve into estimating marketing's power through meta-analytic evidence and providing practical insights into price elasticity, cross-price elasticity, and advertising elasticity. Korkames' work aims to refine methodologies for analyzing marketing research, with a recent publication in 2025 and continued activity in the field.

Metrics

  • h-index: 1
  • Publications: 5
  • Citations: 2

Selected Publications

  • Meta-analysis of advertising effectiveness: New insights from improved bias corrections (2025)
    1 citation DOI OpenAlex

View all publications on OpenAlex →

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