Match tier Likely match
Presence Current · Arkansas
Last published 2025
Sources OpenAlex · ORCID
Refreshed 2026-08-15

Joseph Korkames

This is a likely match — the affiliation was inferred from OpenAlex, ORCID, and web sources but has not been fully confirmed. Treat with appropriate caution.

Researcher

UA Fort Smith

Unknown Researcher

1 h-index 6 pubs 3 cited

Research Areas

Links

ORCID

OverviewAI-generated summary

Joseph Korkames' research focuses on meta-analysis and the effectiveness of advertising. He has published work examining bias corrections in advertising effectiveness studies and exploring price elasticity concepts. His publications also delve into estimating marketing's power through meta-analytic evidence and providing practical insights into price elasticity, cross-price elasticity, and advertising elasticity. Korkames' work aims to refine methodologies for analyzing marketing research, with a recent publication in 2025 and continued activity in the field.

Metrics

  • h-index: 1
  • Publications: 6
  • Citations: 3

Selected Publications

  • Meta-analysis of advertising effectiveness: New insights from improved bias corrections (2025)
    International Journal of Research in Marketing 2 citations DOI OpenAlex

View all publications on OpenAlex →

Collaboration Network

2 Collaborators 3 Institutions 3 Countries

Top Collaborators

Similar Researchers

Based on overlapping research topics

Leigh Southward University of Arkansas at Fayetteville
Decision-Making and Behavioral Economics Media Studies and Communication Consumer Behavior in Brand Consumption and Identification
Strong match 3 shared topics
Jennifer Avila University of Arkansas at Fayetteville
Decision-Making and Behavioral Economics Media Studies and Communication Consumer Behavior in Brand Consumption and Identification
Strong match 3 shared topics
Alana H. Patterson University of Arkansas at Fayetteville
Decision-Making and Behavioral Economics Media Studies and Communication Consumer Behavior in Brand Consumption and Identification
Good match 3 shared topics
Macey Wyler University of Arkansas at Fayetteville
Decision-Making and Behavioral Economics Media Studies and Communication Consumer Behavior in Brand Consumption and Identification
Good match 3 shared topics
Nguyen K. Ngo University of Arkansas at Fayetteville
Decision-Making and Behavioral Economics Media Studies and Communication Consumer Behavior in Brand Consumption and Identification
Good match 3 shared topics
Murphy Aycock University of Arkansas at Fayetteville
Decision-Making and Behavioral Economics Media Studies and Communication Consumer Behavior in Brand Consumption and Identification
Good match 3 shared topics