Match tier
Confirmed
Presence
Current · Arkansas
Last published
2025
Sources
OpenAlex · ORCID
Refreshed
2026-10-05
B
Benjamin R. Garner
Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.
Associate Professor
Also affiliated: University of Kansas (2012–2014); University of North Georgia (2015–2020)
11 h-index
30 pubs
510 cited
Research Areas
Biomedical Subjects
Links
Biography and Research Information
OverviewAI-generated summary
Benjamin Garner investigates how businesses utilize digital platforms for branding, consumer engagement, and authenticity. His work includes analyzing social media content to understand brand messaging in industries such as food and wine tourism. Garner also explores how companies, like a small dairy farm, use platforms such as Facebook and Twitter to establish authenticity and communicate sustainability. His research extends to understanding consumer decision-making processes, particularly at farmers' markets, and how digital communications can be used to manage brand image. Additionally, Garner has applied learning theories to explore student perceptions of educational methods, such as the flipped classroom.
Metrics
- h-index: 11
- Publications: 30
- Citations: 510
Positions
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Associate Professor 2021–presentUniversity of Central Arkansas Marketing & Management ORCID
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University of North Georgia 2014–2021ORCID
Selected Publications
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“From fear to confidence: Students’ emotional journey during a service-learning project” (2025)
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Exploring how language drives engagement: an analysis of social media engagement on Facebook and Instagram in wine tourism destinations (2025)
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Using Adult Learning Theory to Explore Student Perceptions of the Flipped Class Method (2023)
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The role of natural scarcity in creating impressions of authenticity at the Farmers’ market (2023)
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Theorizing Consumer Perceptions of Food “Quality” at Farmers’ Markets (2023)
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Social media branding in the food industry: comparing B2B and B2C companies’ use of sustainability messaging on Twitter (2023)
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Analyzing user-generated content to improve customer satisfaction at local wine tourism destinations: an analysis of Yelp and TripAdvisor reviews (2022)
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Using digital communications to manage the farmers’ market brand image (2022)
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Using Social Media to Establish Authenticity: An Analysis of a Small Dairy Farm’s Use of Facebook (2022)
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An ethnographic analysis of consumer information processing and decision-making at farmers’ markets (2022)
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Utilizing text-mining to explore consumer happiness within tourism destinations (2021)
Collaboration Network
Top Collaborators
César Ayala
2 shared publications
- Utilizing text-mining to explore consumer happiness within tourism destinations
- “From fear to confidence: Students’ emotional journey during a service-learning project”
Corliss G. Thornton
Georgia State University (US)
1 shared publication
- Utilizing text-mining to explore consumer happiness within tourism destinations
Anita Luo Pawluk
1 shared publication
- Utilizing text-mining to explore consumer happiness within tourism destinations
Roberto Mora Cortez
University of Southern Denmark (DK)
1 shared publication
- Utilizing text-mining to explore consumer happiness within tourism destinations
Wesley J. Johnston
Georgia State University (US)
1 shared publication
- Utilizing text-mining to explore consumer happiness within tourism destinations
David W. Kim
University of Central Arkansas
1 shared publication
In database
- Analyzing user-generated content to improve customer satisfaction at local wine tourism destinations: an analysis of Yelp and TripAdvisor reviews
Ashraf Mady
University of North Georgia (US)
1 shared publication
- Social media branding in the food industry: comparing B2B and B2C companies’ use of sustainability messaging on Twitter
Candice R. Hollenbeck
University of Georgia (US)
1 shared publication
- The role of natural scarcity in creating impressions of authenticity at the Farmers’ market
Nathan Shank
Oklahoma Christian University (US)
1 shared publication
- Using Adult Learning Theory to Explore Student Perceptions of the Flipped Class Method
Susan Myers
University of Central Arkansas
1 shared publication
In database
- Exploring how language drives engagement: an analysis of social media engagement on Facebook and Instagram in wine tourism destinations
A. E. Ritchie
University of Minnesota System (US)
1 shared publication
- “From fear to confidence: Students’ emotional journey during a service-learning project”
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