Juliana Guedes dos Santos Marconi

Researcher

University of Arkansas

Also affiliated: Valve (United States) (2018); Universidade Municipal de São Caetano do Sul (2017); Centre de Recherche en Mathématiques de la Décision (2018); Universidade Federal de São Carlos (2011–2012); Universidade de São Paulo (2018); Pontificia Universidad Católica Argentina (2018); Consejería de Educación de la Junta de Castilla y León (2018); Feminist Archive South (2018); Universidad Instituto Nacional de Ciencias Exactas (2018)

Unknown Researcher

1 h-index 9 pubs 9 cited

Research Areas

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Research Group

OverviewAI-generated summary

Juliana Guedes dos Santos Marconi's research focuses on consumer behavior and educational methods within the fashion industry. Her recent publications explore how consumers make purchasing decisions, particularly concerning online and in-store interactions, and investigate the attitudes of Gen Z consumers towards showrooming. Marconi also examines pedagogical approaches in apparel design education, including the use of digital tools like VStitcher for translating 2D concepts into 3D models. Additionally, her work touches upon significant learning strategies in elementary education, specifically through the integration of music and theater.

Her scholarly output includes nine publications with an h-index of 1 and nine total citations. Marconi collaborates with Eunjoo Cho and Sarah West Hixson at the University of Arkansas at Fayetteville. Her most recent publication was in 2025, indicating recent activity in her research endeavors.

Metrics

h-index: 1
Publications: 9
Citations: 9

Selected Publications

Browse offline and buy online from the same or different fashion retailer? An application of theory of planned behaviour (2026)

International Journal of Fashion Design Technology and Education DOI OpenAlex
Understanding Gen Z Consumers’ Attitudes and Intentions toward Showrooming Behavior (2025)

DOI OpenAlex