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Brandon R. McFadden Data-verified
Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.
High Impact
Professor
faculty
Agricultural Economics and Agribusiness
21 h-index
108 pubs
1,597 cited
Research Areas
Links
Biography and Research Information
OverviewAI-generated summary
Brandon R. McFadden is a Professor in the Department of Agricultural Economics and Agribusiness at the University of Arkansas at Fayetteville. His research program focuses on understanding consumer behavior, particularly concerning food choices, public opinion on emerging agricultural technologies, and health-related decision-making. He has investigated consumer responses to information about added sugars on nutrition labels and explored the impact of scientific information and narratives on preferences for gene-edited solutions in agriculture, such as for citrus greening.
McFadden's work also extends to public health and behavioral economics. He has examined public opinion regarding the safety of gene editing in both agricultural and medical fields and the evidence required to influence these opinions. His research has also looked into consumer food buying patterns during economic downturns and the factors influencing individuals' decisions regarding health interventions, such as willingness to be vaccinated. He is a co-principal investigator on a National Science Foundation grant totaling $1,000,000, which aims to develop a large-scale multi-modality learning system to identify tobacco addiction and predictive analytics via social media platforms.
With 105 publications and an h-index of 21, McFadden has a citation count of 1,557. He actively collaborates with researchers within the University of Arkansas system, including Lawton Lanier Nalley, Alvaro Durand‐Morat, Nathan Kemper, and Shelby Rider. He leads a research group and maintains an active lab website.
Metrics
- h-index: 21
- Publications: 108
- Citations: 1,597
Selected Publications
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Perceptions and preferences of U.S. wine consumers: Glass vs. alternative packaging (2026)
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Claiming confidence: U.S. consumer trust in meat and poultry claims (2026)
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Consumer preferences for food waste reduction technologies in apples (2026)
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Consumer acceptance of gene-edited non-browning bananas to reduce food waste (2026)
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From deficiency to demand: Consumer preferences for zinc-biofortified rice in Colombia (2025)
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The Effects of Class-Action Lawsuits on California Glyphosate Usage (2025)
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Racial differences in knowledge, attitudes toward vaccination, and risk practices around Lyme disease in the United States (2025)
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Consumer Confusion About Product Names Commonly Used to Describe Hemp‐Based Oils (2025)
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Bridging taste and health: the role of machine learning in consumer food selection (2025)
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Required informational barriers to accessing groceries from food banks (2025)
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Consumer Preferences for Low-Methane Beef: The Impact of Pre-Purchase Information, Point-of-Purchase Labels, and Increasing Prices (2024)
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Could measuring factors other than a lack of financial resources help in achieving the zero hunger goal (2024)
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Potential response of Mexican consumers to a Ban on genetically modified Maize imports (2024)
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Lumpy Heterogeneity in Groundwater Service Values and Time Preferences (2024)
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Agricultural producer and non-producer perceptions of crop residue burning: a focus on arkansas (2024)
Federal Grants 1 $1,000,000 total
Collaboration Network
Top Collaborators
Joy N. Rumble
The Ohio State University (US)
5 shared publications
- U.S. public opinion about the safety of gene editing in the agriculture and medical fields and the amount of evidence needed to improve opinions
- Gene editing isn’t just about food: comments from U.S. focus groups
- A randomized group approach to identifying label effects
- U.S. adult viewers of information treatments express overall positive views but some concerns about gene editing technology
- Impact of teaching methods on learner preferences and knowledge gained when informing adults about gene editing
Kathryn A. Stofer
University of Florida (US)
5 shared publications
- U.S. public opinion about the safety of gene editing in the agriculture and medical fields and the amount of evidence needed to improve opinions
- Gene editing isn’t just about food: comments from U.S. focus groups
- A randomized group approach to identifying label effects
- U.S. adult viewers of information treatments express overall positive views but some concerns about gene editing technology
- Impact of teaching methods on learner preferences and knowledge gained when informing adults about gene editing
Kevin M. Folta
University of Florida (US)
5 shared publications
- U.S. public opinion about the safety of gene editing in the agriculture and medical fields and the amount of evidence needed to improve opinions
- Gene editing isn’t just about food: comments from U.S. focus groups
- A randomized group approach to identifying label effects
- U.S. adult viewers of information treatments express overall positive views but some concerns about gene editing technology
- Impact of teaching methods on learner preferences and knowledge gained when informing adults about gene editing
Kent D. Messer
University of Delaware (US)
5 shared publications
- Paying Americans to take the vaccine—would it help or backfire?
- A case for measuring negative willingness to pay for consumer goods
- Implicit and Explicit Biases for Recycled Water and Tap Water
- Private costs of carbon emissions abatement by limiting beef consumption and vehicle use in the United States
- Peer feedback can decrease consumers’ willingness to pay for food: Evidence from a field experiment
Kelly A. Davidson
University of Delaware (US)
4 shared publications
- The effect of scientific information and narrative on preferences for possible gene‐edited solutions for citrus greening
- Knowledge gaps about micronutrient deficiencies in Tanzania and the effect of information interventions
- Consumer Preferences for Low-Methane Beef: The Impact of Pre-Purchase Information, Point-of-Purchase Labels, and Increasing Prices
- Peer feedback can decrease consumers’ willingness to pay for food: Evidence from a field experiment
Trey Malone
Michigan State University (US)
4 shared publications
- Paying Americans to take the vaccine—would it help or backfire?
- Choice effects associated with banning the word “meat” on alternative protein labels
- Paying People to Take the Vaccine - Would it Help or Backfire?
- CBD, marijuana and hemp: What is the difference among these cannabis products, and which are legal?
Jayson L. Lusk
Oklahoma State University (US)
4 shared publications
- Consumer Food Buying during a Recession
- Characteristics and food consumption for current, previous, and potential consumers of GLP-1 s
- A randomized group approach to identifying label effects
- Assessing public opinion about controversial risks: the effects of allowing an escape hatch on internal consistency and validity
Tyler Mark
University of Kentucky (US)
4 shared publications
- CBD Oil Concentration and Hemp Flower Drying Preferences of U.S. Consumers
- Consumer Confusion About Product Names Commonly Used to Describe Hemp‐Based Oils
- Consumer perceptions of hemp-fed aquaculture
- Crop acreage portfolio analysis of introducing more hemp in Kentucky
Lawton Lanier Nalley
University of Arkansas System
4 shared publications
In database
- Potential response of Mexican consumers to a Ban on genetically modified Maize imports
- Required informational barriers to accessing groceries from food banks
- Consumer acceptance of gene-edited non-browning bananas to reduce food waste
- Perceptions and preferences of U.S. wine consumers: Glass vs. alternative packaging
Paul J. Ferraro
Johns Hopkins University (US)
3 shared publications
- Paying Americans to take the vaccine—would it help or backfire?
- Private costs of carbon emissions abatement by limiting beef consumption and vehicle use in the United States
- Paying People to Take the Vaccine - Would it Help or Backfire?
Brenna Ellison
Purdue University West Lafayette (US)
3 shared publications
- Consumers’ decisions to access or avoid added sugars information on the updated Nutrition Facts label
- Food labeling: Ingredient exemptions and product claims
- Potential consumer response to the healthy symbol proposed by the U.S. food and Drug Administration
James H. Stark
Pfizer (United States) (US)
3 shared publications
- Intention to vaccinate for Lyme disease using the Health Belief Model
- Using the Health Belief Model to understand intention to vaccinate for Lyme disease in the United States
- Racial differences in knowledge, attitudes toward vaccination, and risk practices around Lyme disease in the United States
Niyati Patel
3 shared publications
- Intention to vaccinate for Lyme disease using the Health Belief Model
- Using the Health Belief Model to understand intention to vaccinate for Lyme disease in the United States
- Racial differences in knowledge, attitudes toward vaccination, and risk practices around Lyme disease in the United States
L. Hannah Gould
Pfizer (United States) (US)
3 shared publications
- Intention to vaccinate for Lyme disease using the Health Belief Model
- Using the Health Belief Model to understand intention to vaccinate for Lyme disease in the United States
- Racial differences in knowledge, attitudes toward vaccination, and risk practices around Lyme disease in the United States
Jillian Hyink
University of Arkansas at Fayetteville
3 shared publications
In database
- Potential consumer response to the healthy symbol proposed by the U.S. food and Drug Administration
- Agricultural producer and non-producer perceptions of crop residue burning: a focus on arkansas
- Could measuring factors other than a lack of financial resources help in achieving the zero hunger goal
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