Mackenzie Cvar Source Confirmed

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Researcher

University of Arkansas at Fayetteville

grad_student

1 h-index 1 pubs 10 cited

Research Areas

Consumer Behavior in Brand Consumption and Identification Job Satisfaction and Organizational Behavior Media Studies and Communication

Links

Research Group

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OverviewAI-generated summary

Mackenzie Cvar's research has focused on understanding consumer behavior within the hospitality industry, specifically examining the role of brand love among hotel general managers. Their work, including a 2022 publication, employs thematic analysis to explore these concepts within the U.S. context. Cvar has collaborated with Courtney Troxtel at the University of Arkansas at Fayetteville on shared publications. With one publication and a citation count of 10, Cvar's research contributes to the broader field of marketing and consumer studies.

Metrics

  • h-index: 1
  • Publications: 1
  • Citations: 10

Selected Publications

  • Hotel general managers' brand love: A thematic analysis with general managers in the U.S. (2022) DOI

Collaborators

Researchers in the database who share publications

Courtney Troxtel University of Arkansas at Fayetteville 1 shared publication

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