Match tier Likely match
Presence Current · Arkansas
Last published 2022
Sources OpenAlex · ORCID
Refreshed 2026-08-17

Mackenzie Cvar

This is a likely match — the affiliation was inferred from OpenAlex, ORCID, and web sources but has not been fully confirmed. Treat with appropriate caution.

Researcher

University of Arkansas

Graduate Student Researcher

1 h-index 1 pubs 11 cited

Research Areas

Links

Research Group

OverviewAI-generated summary

Mackenzie Cvar's research interests include consumer behavior, specifically focusing on brand consumption and identification. Cvar has explored the relationship between general managers and brand love within the hotel industry, utilizing thematic analysis for their findings. This work has resulted in one publication, a 2022 study involving general managers in the U.S. Cvar's academic work has been recognized with a citation count of 10 and an h-index of 1. Key collaborators include Courtney Troxtel from the University of Arkansas at Fayetteville, with whom Cvar has co-authored one publication.

Metrics

  • h-index: 1
  • Publications: 1
  • Citations: 11

Selected Publications

  • Hotel general managers' brand love: A thematic analysis with general managers in the U.S. (2022)
    Journal of Hospitality and Tourism Management 11 citations DOI OpenAlex

View all publications on OpenAlex →

Collaboration Network

4 Collaborators 4 Institutions 1 Country

Top Collaborators

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Similar Researchers

Based on overlapping research topics

Courtney Troxtel University of Arkansas at Fayetteville
Consumer Behavior in Brand Consumption and Identification Job Satisfaction and Organizational Behavior Media Studies and Communication
Strong match 3 shared topics
April Sledge University of Arkansas at Little Rock
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Jeremy Tull University of Arkansas at Fayetteville
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Craig T. Olsen University of Arkansas at Monticello
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Christopher Kyle University of Arkansas at Little Rock
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Danielle Illum University of Arkansas at Fayetteville
Consumer Behavior in Brand Consumption and Identification Media Studies and Communication
Good match 2 shared topics