Mackenzie Cvar Data-verified

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Researcher

University of Arkansas
Last publication 2022 Last refreshed 2026-05-16

grad_student

1 h-index 1 pubs 11 cited

Research Areas

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Research Group

OverviewAI-generated summary

Mackenzie Cvar's research interests include consumer behavior, specifically focusing on brand consumption and identification. Cvar has explored the relationship between general managers and brand love within the hotel industry, utilizing thematic analysis for their findings. This work has resulted in one publication, a 2022 study involving general managers in the U.S. Cvar's academic work has been recognized with a citation count of 10 and an h-index of 1. Key collaborators include Courtney Troxtel from the University of Arkansas at Fayetteville, with whom Cvar has co-authored one publication.

Metrics

  • h-index: 1
  • Publications: 1
  • Citations: 11

Selected Publications

  • Hotel general managers' brand love: A thematic analysis with general managers in the U.S. (2022)
    11 citations DOI OpenAlex

View all publications on OpenAlex →

Collaboration Network

4 Collaborators 4 Institutions 1 Country

Top Collaborators

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