Melodie Philhours
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Associate Professor of Marketing
Research Areas
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Biography and Research Information
OverviewAI-generated summary
Melodie Philhours' research investigates consumer behavior and academic success within business and marketing contexts. Her work has explored factors influencing student composition, academic achievement, and learning strategies, including the impact of non-intellectual variables. Philhours has also examined consumer responses to product scarcity and the influence of symbolism in advertising, particularly concerning religious imagery. Her recent publications address the turnover intentions of police officers, influenced by burnout, supervisor support, and job satisfaction.
Philhours has collaborated with colleagues at Arkansas State University, including Kim Hester and Sarath A. Nonis, on shared publications. Her scholarship metrics include an h-index of 6, with 8 total publications cited 194 times. She remains an active researcher, with her most recent publication in 2026.
Metrics
- h-index: 6
- Publications: 9
- Citations: 193
Positions
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Associate Professor of Marketing publications 2003–2026Arkansas State University Institution web page
Selected Publications
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Out of Everything: Consumer Response to Extreme Scarcity (2026)
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Turnover intentions of police officers: Influence of burnout, supervisor support, and job satisfaction (2024)
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Differentiated: segmentation for improved learning strategies (2020)
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That Book Store in Bly Theville (2011)
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The Effects of Symbol Product Relevance and Religiosity on Consumer Perceptions of Christian Symbols in Advertising (2009)
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Changes in college student composition and implications for marketing education: revisiting predictors of academic success (2003)
Collaboration Network
Top Collaborators
- Changes in college student composition and implications for marketing education: revisiting predictors of academic success
- Differentiated: segmentation for improved learning strategies
- Turnover intentions of police officers: Influence of burnout, supervisor support, and job satisfaction
- Changes in college student composition and implications for marketing education: revisiting predictors of academic success
- Differentiated: segmentation for improved learning strategies
- The Effects of Symbol Product Relevance and Religiosity on Consumer Perceptions of Christian Symbols in Advertising
- The Effects of Symbol Product Relevance and Religiosity on Consumer Perceptions of Christian Symbols in Advertising
- The Effects of Symbol Product Relevance and Religiosity on Consumer Perceptions of Christian Symbols in Advertising
- Changes in college student composition and implications for marketing education: revisiting predictors of academic success
- That Book Store in Bly Theville
- That Book Store in Bly Theville
- Turnover intentions of police officers: Influence of burnout, supervisor support, and job satisfaction
- Turnover intentions of police officers: Influence of burnout, supervisor support, and job satisfaction
- Out of Everything: Consumer Response to Extreme Scarcity
- Out of Everything: Consumer Response to Extreme Scarcity
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