Steven W. Kopp Data-verified

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Researcher

University of Arkansas
Last publication 2025 Last refreshed 2026-04-25

faculty

18 h-index 60 pubs 888 cited

Research Areas

Links

Research Group

OverviewAI-generated summary

Steven W. Kopp's research explores the intersection of consumer behavior, environmental sustainability, and agricultural practices. His work has investigated consumer preferences for ethically and sustainably produced goods, particularly in the context of rice and shrimp farming in Vietnam. Kopp has also examined the economic and environmental efficiencies of agricultural systems, including land accumulation strategies for rice production. His research extends to the influence of branding and sensory elements, such as sonic branding, on consumer perceptions and engagement. Kopp has a scholarly record of 60 publications and 880 citations, with an h-index of 18. He is a faculty member at the University of Arkansas at Fayetteville and has collaborated with Eunjoo Cho.

Metrics

  • h-index: 18
  • Publications: 60
  • Citations: 888

Selected Publications

  • Just the two of us—getting closer all the time: the role of sonic branding in connecting with consumers (2025)
    DOI OpenAlex
  • Love Affair With Thin Air: Mortality, Mastery, and the Consumerism of Mountaineering (2025)
    2 citations DOI OpenAlex
  • A Stakeholder Approach to the Regulation of On-Premise Signs (2024)
    DOI OpenAlex
  • Sustainable development of local livelihoods in <scp>Vietnam</scp>: A demand‐driven approach through “<scp>One Commune, One Product</scp>” (2024)
    5 citations DOI OpenAlex
  • Healthcare brands sound off: evaluating the influence of sonic branding in shaping consumer perceptions (2023)
    5 citations DOI OpenAlex
  • Urban Vietnamese consumers’ preferences for attributes of sustainably produced rice (2023)
    12 citations DOI OpenAlex
  • Trade-offs between economic and environmental efficiencies in shrimp farming: implications for sustainable agricultural restructuring in the Vietnamese Mekong Delta (2023)
    14 citations DOI OpenAlex
  • The Influence of Country-of-Origin and Need for Uniqueness on Luxury Fashion Purchases (2022)
    DOI OpenAlex
  • A Fellowship Emerges: The Weinels’ Promise for Signage Research and Education (2022)
    DOI OpenAlex
  • UK Consumers’ Preferences for Ethical Attributes of Floating Rice: Implications for Environmentally Friendly Agriculture in Vietnam (2021)
    23 citations DOI OpenAlex

View all publications on OpenAlex →

Collaboration Network

19 Collaborators 17 Institutions 5 Countries

Top Collaborators

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