Match tier
Confirmed
Presence
Current · Arkansas
Last published
2026
Sources
OpenAlex · ORCID
Refreshed
2026-10-09
B
Brandon R. McFadden
Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.
High Impact
Professor
Also affiliated: Oklahoma State University (2011–2014); University of Arkansas System (2022–2025); University of Florida (2014–2023); University of Delaware (2018–2022)
Agricultural Economics and Agribusiness
22 h-index
106 pubs
1,690 cited
Research Areas
Biomedical Subjects
Links
Biography and Research Information
OverviewAI-generated summary
Brandon R. McFadden's research focuses on consumer behavior, particularly in the context of food choices, public opinion regarding agricultural technologies, and health-related decision-making. He has investigated consumer responses to information on food labels, including attitudes towards added sugars and genetically modified foods. His work also examines public perceptions of gene editing in agriculture and medicine, exploring the influence of scientific information and narrative framing on these opinions.
McFadden's research extends to understanding consumer purchasing habits during economic downturns and evaluating willingness to pay for consumer goods. He has also studied biases related to water sources and the impact of visual cues on beverage selection. His federally funded research includes work on developing large-scale multi-modality learning systems to identify tobacco addiction using social media platforms, serving as a Co-PI on a $1,000,000 NSF grant.
With a scholarly record including 111 publications and 1,632 citations, McFadden is recognized as a highly cited researcher. His collaborations within the University of Arkansas at Fayetteville include work with Lawton Lanier Nalley, Alvaro Durand‐Morat, Nathan Kemper, and Shelby Rider. He leads a research group and maintains an active lab website.
Metrics
- h-index: 22
- Publications: 106
- Citations: 1,690
Positions
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Professor 2022–presentUniversity of Arkansas UADA | AEAB | Department of Agricultural Economics and Agribusiness ORCID
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University of Arkansas at Fayetteville publications 2022–2026Agricultural Economics & Agribusiness ORCID
Selected Publications
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The Role of GLP-1 Agonists in Weight Management: Barriers, Effectiveness, and Safety Perceptions (2026)
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Hidden bias in categorical response scales: Evidence from the U.S (2026)
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Differentiating GM technologies: South African consumer perceptions of water efficient maize for Africa (2026)
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Perceptions and preferences of U.S. wine consumers: Glass vs. alternative packaging (2026)
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Claiming confidence: U.S. consumer trust in meat and poultry claims (2026)
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Consumer preferences for food waste reduction technologies in apples (2026)
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Consumer acceptance of gene-edited non-browning bananas to reduce food waste (2026)
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From deficiency to demand: Consumer preferences for zinc-biofortified rice in Colombia (2025)
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The Effects of Class-Action Lawsuits on California Glyphosate Usage (2025)
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Racial differences in knowledge, attitudes toward vaccination, and risk practices around Lyme disease in the United States (2025)
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Consumer Confusion About Product Names Commonly Used to Describe Hemp‐Based Oils (2025)
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Bridging taste and health: the role of machine learning in consumer food selection (2025)
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Required informational barriers to accessing groceries from food banks (2025)
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Consumer Preferences for Low-Methane Beef: The Impact of Pre-Purchase Information, Point-of-Purchase Labels, and Increasing Prices (2024)
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Could measuring factors other than a lack of financial resources help in achieving the zero hunger goal (2024)
Federal Grants 1 $1,000,000 total
Collaboration Network
Top Collaborators
Lawton Lanier Nalley
University of Arkansas at Fayetteville
5 shared publications
In database
- Consumer acceptance of gene-edited non-browning bananas to reduce food waste
- Required informational barriers to accessing groceries from food banks
- Differentiating GM technologies: South African consumer perceptions of water efficient maize for Africa
- Potential response of Mexican consumers to a Ban on genetically modified Maize imports
- Perceptions and preferences of U.S. wine consumers: Glass vs. alternative packaging
Kathryn A. Stofer
University of Florida (US)
3 shared publications
- U.S. public opinion about the safety of gene editing in the agriculture and medical fields and the amount of evidence needed to improve opinions
- U.S. adult viewers of information treatments express overall positive views but some concerns about gene editing technology
- A randomized group approach to identifying label effects
Joy N. Rumble
The Ohio State University (US)
3 shared publications
- U.S. public opinion about the safety of gene editing in the agriculture and medical fields and the amount of evidence needed to improve opinions
- U.S. adult viewers of information treatments express overall positive views but some concerns about gene editing technology
- A randomized group approach to identifying label effects
Kevin M. Folta
University of Florida (US)
3 shared publications
- U.S. public opinion about the safety of gene editing in the agriculture and medical fields and the amount of evidence needed to improve opinions
- U.S. adult viewers of information treatments express overall positive views but some concerns about gene editing technology
- A randomized group approach to identifying label effects
Jillian Hyink
University of Arkansas at Fayetteville
3 shared publications
In database
- Potential consumer response to the healthy symbol proposed by the U.S. food and Drug Administration
- Agricultural producer and non-producer perceptions of crop residue burning: a focus on arkansas
- Could measuring factors other than a lack of financial resources help in achieving the zero hunger goal
Jayson L. Lusk
Oklahoma State University (US)
2 shared publications
- A randomized group approach to identifying label effects
- The Role of GLP-1 Agonists in Weight Management: Barriers, Effectiveness, and Safety Perceptions
Kelly A. Davidson
University of Delaware (US)
2 shared publications
- Consumer Preferences for Low-Methane Beef: The Impact of Pre-Purchase Information, Point-of-Purchase Labels, and Increasing Prices
- Knowledge gaps about micronutrient deficiencies in Tanzania and the effect of information interventions
Brenna Ellison
Purdue University West Lafayette (US)
2 shared publications
- Food labeling: Ingredient exemptions and product claims
- Potential consumer response to the healthy symbol proposed by the U.S. food and Drug Administration
Rodolfo M. Nayga
Korea University (KR)
2 shared publications
- Required informational barriers to accessing groceries from food banks
- Lumpy Heterogeneity in Groundwater Service Values and Time Preferences
Alvaro Durand‐Morat
University of Arkansas System
2 shared publications
In database
- Potential response of Mexican consumers to a Ban on genetically modified Maize imports
- From deficiency to demand: Consumer preferences for zinc-biofortified rice in Colombia
Saroj Adhikari
Tufts University
2 shared publications
In database
- Bridging taste and health: the role of machine learning in consumer food selection
- The Role of GLP-1 Agonists in Weight Management: Barriers, Effectiveness, and Safety Perceptions
Nathan Kemper
University of Arkansas at Fayetteville
2 shared publications
In database
- Consumer acceptance of gene-edited non-browning bananas to reduce food waste
- Consumer preferences for food waste reduction technologies in apples
Shelby Rider
University of Arkansas System
2 shared publications
In database
- Consumer acceptance of gene-edited non-browning bananas to reduce food waste
- Perceptions and preferences of U.S. wine consumers: Glass vs. alternative packaging
Zachary T. Neuhofer
State Street (United States) (US)
1 shared publication
- Association between visual attention to nutrition priming and subsequent beverage choice
Alicia Rihn
University of Tennessee at Knoxville (US)
1 shared publication
- Association between visual attention to nutrition priming and subsequent beverage choice
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