Brandon R. McFadden
Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.
Professor
Also affiliated: Agricultural University of Tirana (2025); Oklahoma State University (2011–2013); University of Arkansas System (2024–2026); South College (2018); Dr. Y.S.R Horticultural University (2023); University of Florida (2014–2023); May Institute (2020); Horticultural Research Institute (2023); Oklahoma State University Oklahoma City (2012–2014); Higher School of Agribusiness (2025); U.S. Horticultural Research Laboratory (2023); University of Delaware (2018–2022); Agricultural & Applied Economics Association (2024)
Faculty Researcher
Agricultural Economics and Agribusiness
Research Areas
Biomedical Subjects
Links
Biography and Research Information
OverviewAI-generated summary
Brandon R. McFadden's research focuses on consumer behavior, particularly in the context of food choices, public opinion regarding agricultural technologies, and health-related decision-making. He has investigated consumer responses to information on food labels, including attitudes towards added sugars and genetically modified foods. His work also examines public perceptions of gene editing in agriculture and medicine, exploring the influence of scientific information and narrative framing on these opinions.
McFadden's research extends to understanding consumer purchasing habits during economic downturns and evaluating willingness to pay for consumer goods. He has also studied biases related to water sources and the impact of visual cues on beverage selection. His federally funded research includes work on developing large-scale multi-modality learning systems to identify tobacco addiction using social media platforms, serving as a Co-PI on a $1,000,000 NSF grant.
With a scholarly record including 111 publications and 1,632 citations, McFadden is recognized as a highly cited researcher. His collaborations within the University of Arkansas at Fayetteville include work with Lawton Lanier Nalley, Alvaro Durand‐Morat, Nathan Kemper, and Shelby Rider. He leads a research group and maintains an active lab website.
Metrics
- h-index: 22
- Publications: 111
- Citations: 1,659
Selected Publications
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The Role of GLP-1 Agonists in Weight Management: Barriers, Effectiveness, and Safety Perceptions (2026)
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Hidden bias in categorical response scales: Evidence from the U.S (2026)
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Differentiating GM technologies: South African consumer perceptions of water efficient maize for Africa (2026)
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Perceptions and preferences of U.S. wine consumers: Glass vs. alternative packaging (2026)
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Claiming confidence: U.S. consumer trust in meat and poultry claims (2026)
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Consumer preferences for food waste reduction technologies in apples (2026)
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Consumer acceptance of gene-edited non-browning bananas to reduce food waste (2026)
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From deficiency to demand: Consumer preferences for zinc-biofortified rice in Colombia (2025)
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The Effects of Class-Action Lawsuits on California Glyphosate Usage (2025)
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Racial differences in knowledge, attitudes toward vaccination, and risk practices around Lyme disease in the United States (2025)
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Consumer Confusion About Product Names Commonly Used to Describe Hemp‐Based Oils (2025)
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Bridging taste and health: the role of machine learning in consumer food selection (2025)
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Required informational barriers to accessing groceries from food banks (2025)
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Consumer Preferences for Low-Methane Beef: The Impact of Pre-Purchase Information, Point-of-Purchase Labels, and Increasing Prices (2024)
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Could measuring factors other than a lack of financial resources help in achieving the zero hunger goal (2024)
Federal Grants 1 $1,000,000 total
Collaboration Network
Top Collaborators
- Potential response of Mexican consumers to a Ban on genetically modified Maize imports
- Required informational barriers to accessing groceries from food banks
- Consumer acceptance of gene-edited non-browning bananas to reduce food waste
- Perceptions and preferences of U.S. wine consumers: Glass vs. alternative packaging
- U.S. public opinion about the safety of gene editing in the agriculture and medical fields and the amount of evidence needed to improve opinions
- A randomized group approach to identifying label effects
- U.S. adult viewers of information treatments express overall positive views but some concerns about gene editing technology
- U.S. public opinion about the safety of gene editing in the agriculture and medical fields and the amount of evidence needed to improve opinions
- A randomized group approach to identifying label effects
- U.S. adult viewers of information treatments express overall positive views but some concerns about gene editing technology
- U.S. public opinion about the safety of gene editing in the agriculture and medical fields and the amount of evidence needed to improve opinions
- A randomized group approach to identifying label effects
- U.S. adult viewers of information treatments express overall positive views but some concerns about gene editing technology
- Potential consumer response to the healthy symbol proposed by the U.S. food and Drug Administration
- Agricultural producer and non-producer perceptions of crop residue burning: a focus on arkansas
- Could measuring factors other than a lack of financial resources help in achieving the zero hunger goal
- Knowledge gaps about micronutrient deficiencies in Tanzania and the effect of information interventions
- Consumer Preferences for Low-Methane Beef: The Impact of Pre-Purchase Information, Point-of-Purchase Labels, and Increasing Prices
- Food labeling: Ingredient exemptions and product claims
- Potential consumer response to the healthy symbol proposed by the U.S. food and Drug Administration
- Required informational barriers to accessing groceries from food banks
- Lumpy Heterogeneity in Groundwater Service Values and Time Preferences
- Potential response of Mexican consumers to a Ban on genetically modified Maize imports
- From deficiency to demand: Consumer preferences for zinc-biofortified rice in Colombia
- Consumer acceptance of gene-edited non-browning bananas to reduce food waste
- Consumer preferences for food waste reduction technologies in apples
- Consumer acceptance of gene-edited non-browning bananas to reduce food waste
- Perceptions and preferences of U.S. wine consumers: Glass vs. alternative packaging
- Association between visual attention to nutrition priming and subsequent beverage choice
- Association between visual attention to nutrition priming and subsequent beverage choice
- Association between visual attention to nutrition priming and subsequent beverage choice
- Association between visual attention to nutrition priming and subsequent beverage choice
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