Juliana Guedes dos Santos Marconi

Researcher

University of Arkansas at Fayetteville

unknown

1 h-index 9 pubs 9 cited

Research Areas

Consumer Behavior in Brand Consumption and Identification Technology Adoption and User Behaviour Innovative Teaching and Learning Methods Apparel Design and Merchandising Education Systems and Policy

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Research Group

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OverviewAI-generated summary

Juliana Guedes dos Santos Marconi's research investigates consumer behavior and educational concepts. Her recent publications explore topics such as the theory of planned behavior in online and offline retail environments, and understanding Gen Z consumers' attitudes towards showrooming. Additionally, she has examined the application of 2D to 3D concepts for apparel design students using VStitcher and explored significant learning through music and theater in elementary education. Marconi has published nine works with nine citations and an h-index of 1. She has collaborated with researchers including Juliana Marconi, Eunjoo Cho, and Sarah West Hixson, all from the University of Arkansas at Fayetteville.

Metrics

  • h-index: 1
  • Publications: 9
  • Citations: 9

Selected Publications

  • Browse offline and buy online from the same or different fashion retailer? An application of theory of planned behaviour (2026) DOI
  • Understanding Gen Z Consumers’ Attitudes and Intentions toward Showrooming Behavior  (2025) DOI

Collaborators

Researchers in the database who share publications

Juliana Marconi University of Arkansas at Fayetteville 2 shared publications Eunjoo Cho University of Arkansas at Fayetteville 1 shared publication Sarah West Hixson University of Arkansas at Fayetteville 1 shared publication

Similar Researchers

Based on overlapping research topics

Susan Bristow University of Arkansas at Fayetteville
Technology Adoption and User Behaviour Innovative Teaching and Learning Methods Education Systems and Policy
Good match 3 shared topics
Hali McMillan University of Arkansas at Fayetteville
Technology Adoption and User Behaviour Innovative Teaching and Learning Methods Education Systems and Policy
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Glenda Revelle University of Arkansas at Fayetteville
Technology Adoption and User Behaviour Innovative Teaching and Learning Methods Education Systems and Policy
Good match 3 shared topics
Cedar C. Middleton University of Arkansas at Fayetteville
Technology Adoption and User Behaviour Innovative Teaching and Learning Methods Education Systems and Policy
Good match 3 shared topics
P Milner University of Arkansas at Fayetteville
Technology Adoption and User Behaviour Innovative Teaching and Learning Methods Education Systems and Policy
Good match 3 shared topics
Mary Newberry University of Arkansas at Fayetteville
Technology Adoption and User Behaviour Innovative Teaching and Learning Methods Education Systems and Policy
Good match 3 shared topics