Match tier
Confirmed
Presence
Current · Arkansas
Last published
2023
Sources
OpenAlex · ORCID
Refreshed
2026-10-05
K
Kevin Mason
Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.
Professor of Marketing
Also affiliated: Shook, Hardy & Bacon (United States) (2002)
9 h-index
15 pubs
748 cited
Research Areas
Links
Biography and Research Information
OverviewAI-generated summary
Kevin Mason's research focuses on consumer behavior and marketing strategies, with recent work examining the impact of the COVID-19 pandemic on social media marketing. He has investigated the evolving importance of social media in marketing post-pandemic and explored pandemic-related shifts in social media marketing behaviors within India. Mason's work also extends to healthcare, where he has studied patient satisfaction with telemedicine, identifying dimensions that are moderated by patient demographics. Additionally, he has explored how patient perceptions of brand equity influence brand choice preferences for over-the-counter pain relief medications. Mason holds an h-index of 8, with 21 total publications and 621 citations. He has collaborated with John Narcum and Matt Brown, each co-authoring two of his publications.
Metrics
- h-index: 9
- Publications: 15
- Citations: 748
Positions
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Professor of Marketing 1991–presentCollege of Business, Arkansas Tech University Management and Marketing ORCID
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Professor of Marketing publications 1996–2023Arkansas Tech University ORCID
Selected Publications
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Patient brand equity perceptions that predict brand choice preference for over-the-counter pain relief medications (2023)
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Telemedicine Patient Satisfaction Dimensions Moderated by Patient Demographics (2022)
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Pandemic effects on social media marketing behaviors in India (2021)
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Social media marketing gains importance after Covid-19 (2021)
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Building consumer relationships in the quick service restaurant industry (2016)
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CONSUMER PERCEPTIONS OF QUICK SERVICE RESTAURANTS (2013)
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The accuracy of brand and attribute judgments: The role of information relevancy, product experience, and attribute-relationship schemata (2001)
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Product experience and consumer product attribute inference accuracy (1998)
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Consumer preferences and employment discrimination (1996)
Collaboration Network
Top Collaborators
Andrew Mason
Juntendo University (JP)
4 shared publications
- Social media marketing gains importance after Covid-19
- Pandemic effects on social media marketing behaviors in India
- Telemedicine Patient Satisfaction Dimensions Moderated by Patient Demographics
- Patient brand equity perceptions that predict brand choice preference for over-the-counter pain relief medications
Stephen C. Jones
Arkansas Tech University (US)
2 shared publications
- Building consumer relationships in the quick service restaurant industry
- CONSUMER PERCEPTIONS OF QUICK SERVICE RESTAURANTS
Jim Walton
Arkansas Tech University (US)
2 shared publications
- Building consumer relationships in the quick service restaurant industry
- CONSUMER PERCEPTIONS OF QUICK SERVICE RESTAURANTS
John Narcum
Arkansas Tech University
2 shared publications
In database
- Social media marketing gains importance after Covid-19
- Pandemic effects on social media marketing behaviors in India
Matt Brown
Arkansas Tech University
2 shared publications
In database
- Pandemic effects on social media marketing behaviors in India
- Patient brand equity perceptions that predict brand choice preference for over-the-counter pain relief medications
Genie Black
Arkansas Tech University (US)
1 shared publication
- Consumer preferences and employment discrimination
G. Mark Cole
Arkansas Tech University (US)
1 shared publication
- Consumer preferences and employment discrimination
Joyce Bequette
Arkansas Tech University (US)
1 shared publication
- Product experience and consumer product attribute inference accuracy
Michael Benefield
Arkansas Tech University (US)
1 shared publication
- Building consumer relationships in the quick service restaurant industry
Mike Benefield
Arkansas Tech University (US)
1 shared publication
- CONSUMER PERCEPTIONS OF QUICK SERVICE RESTAURANTS
Thomas D. Jensen
University of Arkansas at Fayetteville (US)
1 shared publication
- The accuracy of brand and attribute judgments: The role of information relevancy, product experience, and attribute-relationship schemata
Scot Burton
University of Arkansas at Fayetteville
1 shared publication
In database
- The accuracy of brand and attribute judgments: The role of information relevancy, product experience, and attribute-relationship schemata
Dave Roach
Arkansas Tech University (US)
1 shared publication
- The accuracy of brand and attribute judgments: The role of information relevancy, product experience, and attribute-relationship schemata
Matthew A. Brown
Arkansas Tech University (US)
1 shared publication
- Telemedicine Patient Satisfaction Dimensions Moderated by Patient Demographics
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