Elizabeth H. Creyer
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Also affiliated: University of Iowa (1994–1995); The University of Queensland (1999); Duke University (1990); New York University (1988–1993); Columbia University (1995); Villanova University (2006); University of Pennsylvania (1993)
Research Areas
Biomedical Subjects
Biography and Research Information
OverviewAI-generated summary
Elizabeth H. Creyer's research has focused on consumer behavior, particularly in relation to food choices and the impact of health information. Her work has investigated how factors such as health claims, nutrition information, and advertising influence consumer evaluations of packaged food products and restaurant menu items. She has also explored the effects of corporate behavior and ethical considerations on consumer purchase intentions and perceived product value.
Creyer's publications examine consumer decision-making processes, including how individuals make inferences from available information and the effects of feedback on adaptive behavior. Her research also extends to the area of risky recreation, exploring factors that influence participation and the effects of experience. Her scholarship metrics include an h-index of 21, with 39 total publications and over 3,480 citations.
Metrics
- h-index: 21
- Publications: 40
- Citations: 3,484
Selected Publications
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When Do Nutrient Content and Nutrient Content Claims Matter? Assessing Consumer Tradeoffs Between Carbohydrates and Fat (2007)
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Boundary conditions of the impact of a hypervigilant coping style on the subjective decision‐making experience (2006)
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Attacking the Obesity Epidemic: The Potential Health Benefits of Providing Nutrition Information in Restaurants (2006)
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The Provision of Trans Fat Information and Its Interaction with Consumer Knowledge (2006)
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Usage-Based versus Measure-Based Unit Pricing: Is there a Better Index of Value? (2006)
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What Consumers Don't Know Can Hurt Them: Consumer Evaluations and Disease Risk Perceptions of Restaurant Menu Items (2004)
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Consumer Response to a Prosocial Marketing Initiative: The Case of Discount Stores and Gun Sales (2004)
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An examination of the relationships between coping styles, task-related affect, and the desire for decision assistance (2003)
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Risky recreation: an exploration of factors influencing the likelihood of participation and the effects of experience (2003)
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An Experimental Assessment of the Effects of Two Alcoholic Beverage Health Warnings Across Countries and Binge‐Drinking Status (2002)
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Changing a drug from Rx to OTC status: the consumer behavior and public policy implications of switch drugs (2001)
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A Comparison of Drinkers' and Nondrinkers' Responses to Health-Related Information Presented on Wine Beverage Labels (2001)
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Marketing pharmaceutical products to physicians. Sales reps influence physicians' impressions of the industry. (1998)
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Who's to blame? Counterfactual reasoning and the assignment of blame (1997)
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The influence of firm behavior on purchase intention: do consumers really care about business ethics? (1997)
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