Alana H. Patterson

Researcher

University of Arkansas at Fayetteville

grad_student

1 h-index 1 pubs 13 cited

Research Areas

Consumer Behavior in Brand Consumption and Identification Media Studies and Communication Decision-Making and Behavioral Economics Technology Adoption and User Behaviour

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OverviewAI-generated summary

Alana H. Patterson's research investigates the impact of physical and digital presence on consumer perceptions and acceptance of meals. Her work explores how the environment in which a meal is consumed, whether in person or virtually, influences consumer experience and judgment. Patterson has collaborated with researchers at the University of Arkansas at Fayetteville, including Han‐Seok Seo, Ragita C. Pramudya, Asmita Singh, and Nguyen K. Ngo, on shared publications. Her scholarly contributions are marked by an h-index of 1, with one publication and 13 citations to date. Patterson's recent activity indicates ongoing engagement in her research area.

Metrics

  • h-index: 1
  • Publications: 1
  • Citations: 13

Selected Publications

  • Power of presence: Effects of physical or digital commensality on consumer perception and acceptance of meals (2022) DOI

Collaborators

Researchers in the database who share publications

Han‐Seok Seo University of Arkansas at Fayetteville 1 shared publication Ragita C. Pramudya University of Arkansas at Fayetteville 1 shared publication Asmita Singh University of Arkansas at Fayetteville 1 shared publication Nguyen K. Ngo University of Arkansas at Fayetteville 1 shared publication

Similar Researchers

Based on overlapping research topics

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R.N. Jensen University of Arkansas at Fayetteville
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