Match tier
Confirmed
Presence
Current · Arkansas
Last published
2026
Sources
OpenAlex · ORCID
Refreshed
2026-08-15
Han‐Seok Seo
Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.
High Impact
Full Professor
Also affiliated: Korea National University of Transportation (2016); National Institutes of Health (2000); Seoul National University (2007–2009); Hanseo University (2021); Korea University (2024–2025); University of Arkansas System (2022); Sejong University (2023); Kyung Hee University (2026); University of California San Diego (2024); National Heart Lung and Blood Institute (2000); Taste and Smell Clinic (2008–2010); National Institute of Advanced Industrial Science and Technology (2008); University of Tennessee at Knoxville (2000); Technische Universität Dresden (2014–2015)
Faculty Researcher
Agricultural Communication Services
41 h-index
191 pubs
5,604 cited
Research Areas
Biomedical Subjects
Biography and Research Information
OverviewAI-generated summary
Han-Seok Seo is a Full Professor in Agricultural Communication Services at the University of Arkansas at Fayetteville. His research interests encompass machine learning, sensory perception, and the application of advanced computational techniques to diverse fields, including human-computer interaction and food science. Seo has a scholarly record marked by a high h-index of 41 and over 5,500 citations across 191 publications.
His recent work includes publications on natural language processing with Micron-BERT for facial micro-expression recognition and DirecFormer for action recognition. He has also investigated the impact of flavor enhancers on pet food palatability and explored the sensory aspects of food perception influenced by cognitive styles. Seo's research extends to the development of novel sensor technologies, such as a sensory nervous system-inspired multifunctional sensor utilizing silver nanomaterials. He collaborates with several researchers at the University of Arkansas, including Ky Luu, Asmita Singh, Thadeus L. Beekman, and Ragita C. Pramudya, with whom he has co-authored multiple publications.
Metrics
- h-index: 41
- Publications: 191
- Citations: 5,604
Selected Publications
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Seeing the grain: How transparent window size influences purchase intention and visual attention in rice packaging (2026)
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Evaluating the Color of Chocolate Chip Cookies: Comparative Performance of Instrumental Colorimetry, Digital Image Analysis, and Computer Vision Relative to Human Perception (2026)
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Impact of Electron Beam (eBeam) Treatment on Meat Quality and Sensory Attributes of Ground Chicken and Turkey (2026)
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Descriptive Sensory Analysis of Gluten-Containing and Gluten-Free Chocolate Chip Cookies Available in the Marketplace (2025)
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Comparison Analyses of Consumer Acceptance, Evoked Emotions, and Purchase Intent Between Gluten‐Containing Versus Gluten‐Free Chocolate Chip Cookie Products (2025)
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Variations in Sensory and Emotional Responses to Gluten‐Containing and Gluten‐Free Cookie Products Under Blind and Labeled Conditions (2025)
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SoGAR: Self-Supervised Spatiotemporal Attention-Based Social Group Activity Recognition (2025)
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Measuring palatability of pet food products: Sensory components, evaluations, challenges, and opportunities (2024)
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“Spicy Touch”: Cross-modal associations between hand-feel touch and capsaicin-induced oral irritation (2024)
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Impacts of hearing loss on social dining: Perceptions and acceptance of food and eating environments, and engagements (2024)
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Is human perception reliable? Toward illumination robust food freshness prediction from food appearance — Taking lettuce freshness evaluation as an example (2024)
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Video-Based Autism Detection with Deep Learning (2024)
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Sustainability information, taste perception and willingness to pay: The case of bird-friendly coffee (2024)
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Analytic-holistic cognitive styles affect consumer responses to food and beverage samples during sensory evaluation (2023)
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Effects of polyphenol-rich grape seed and green tea extracts on the physicochemical properties of 3D-printed edible soy protein films (2023)
Collaboration Network
Top Collaborators
Asmita Singh
University of Arkansas at Fayetteville
7 shared publications
In database
- Stay safe in your vehicle: Drive-in booths can be an alternative to indoor booths for laboratory sensory testing
- Recent evidence for the impacts of olfactory disorders on food enjoyment and ingestive behavior
- Power of presence: Effects of physical or digital commensality on consumer perception and acceptance of meals
- Video-Based Autism Detection with Deep Learning
- Atypical sensory functions and eating behaviors among adults on the autism spectrum: One‐on‐one interviews
Showing 5 of 7 shared publications
Thadeus L. Beekman
University of Arkansas at Fayetteville
7 shared publications
In database
- Cognitive styles influence eating environment-induced variations in consumer perception of food: A case study with Pad Thai noodle
- Stay safe in your vehicle: Drive-in booths can be an alternative to indoor booths for laboratory sensory testing
- You Eat How You Think: A Review on the Impact of Cognitive Styles on Food Perception and Behavior
- Analytic versus holistic: Cognitive styles can influence consumer response and behavior toward foods
- Analytic-holistic cognitive styles affect consumer responses to food and beverage samples during sensory evaluation
Showing 5 of 7 shared publications
Khoa Luu
University of Arkansas at Fayetteville
7 shared publications
In database
- Micron-BERT: BERT-Based Facial Micro-Expression Recognition
- DirecFormer: A Directed Attention in Transformer Approach to Robust Action Recognition
- SPARTAN: Self-supervised Spatiotemporal Transformers Approach to Group Activity Recognition
- Movement Analysis for Neurological and Musculoskeletal Disorders Using Graph Convolutional Neural Network
- Video-Based Autism Detection with Deep Learning
Showing 5 of 7 shared publications
Ragita C. Pramudya
University of Arkansas at Fayetteville
5 shared publications
In database
- Recent evidence for the impacts of olfactory disorders on food enjoyment and ingestive behavior
- Power of presence: Effects of physical or digital commensality on consumer perception and acceptance of meals
- Time-dependent variation in oral irritation subqualities of capsaicin solution: Using Time-Intensity-Rate-All-That-Apply (TI-RATA) and temporal Check-All-That-Apply (TCATA) methods
- “Spicy Touch”: Cross-modal associations between hand-feel touch and capsaicin-induced oral irritation
- Effects of commensality condition on food perception and ingestive behavior
Philip G. Crandall
University of Arkansas at Fayetteville
4 shared publications
In database
- Dry Pet Food Flavor Enhancers and Their Impact on Palatability: A Review
- You Eat How You Think: A Review on the Impact of Cognitive Styles on Food Perception and Behavior
- US Consumers’ Perceptions of Raw and Cooked Broken Rice
- Consumers' willingness to pay for safer, more environmentally friendly smoke flavored chicken breasts
Sara E. Jarma Arroyo
University of Arkansas at Fayetteville
3 shared publications
In database
- Dry Pet Food Flavor Enhancers and Their Impact on Palatability: A Review
- Stay safe in your vehicle: Drive-in booths can be an alternative to indoor booths for laboratory sensory testing
- Impacts of hearing loss on social dining: Perceptions and acceptance of food and eating environments, and engagements
Kaushik Luthra
University of Arkansas at Fayetteville
3 shared publications
In database
- Effects of polyphenol-rich grape seed and green tea extracts on the physicochemical properties of 3D-printed edible soy protein films
- Effects of Polyphenol-Rich Grape Seed and Green Tea Extracts on the Physicochemical Properties of 3d-Printed Edible Soy Protein Films
- Should Panelists Refrain from Wearing a Personal Fragrance Prior to Sensory Evaluation? The Effect of Using Perfume on Olfactory Performance
Navam Hettiarachchy
University of Arkansas at Fayetteville
3 shared publications
In database
- Effects of polyphenol-rich grape seed and green tea extracts on the physicochemical properties of 3D-printed edible soy protein films
- Textural characteristics and color analyses of 3D printed gluten-free pizza dough and crust
- Effects of Polyphenol-Rich Grape Seed and Green Tea Extracts on the Physicochemical Properties of 3d-Printed Edible Soy Protein Films
Pha Nguyen
University of Arkansas at Fayetteville
3 shared publications
In database
- SPARTAN: Self-supervised Spatiotemporal Transformers Approach to Group Activity Recognition
- Sogar: Self-Supervised Spatiotemporal Attention-Based Social Group Activity Recognition
- SoGAR: Self-Supervised Spatiotemporal Attention-Based Social Group Activity Recognition
Alexander Nelson
University of Arkansas at Fayetteville
3 shared publications
In database
- SPARTAN: Self-supervised Spatiotemporal Transformers Approach to Group Activity Recognition
- Sogar: Self-Supervised Spatiotemporal Attention-Based Social Group Activity Recognition
- SoGAR: Self-Supervised Spatiotemporal Attention-Based Social Group Activity Recognition
Page D. Dobbs
University at Albany, State University of New York
3 shared publications
In database
- SPARTAN: Self-supervised Spatiotemporal Transformers Approach to Group Activity Recognition
- Sogar: Self-Supervised Spatiotemporal Attention-Based Social Group Activity Recognition
- SoGAR: Self-Supervised Spatiotemporal Attention-Based Social Group Activity Recognition
Victoria Hogan
University of Arkansas at Fayetteville
3 shared publications
In database
- Sustainability information, taste perception and willingness to pay: The case of bird-friendly coffee
- Descriptive Sensory Analysis of Gluten-Containing and Gluten-Free Chocolate Chip Cookies Available in the Marketplace
- Is human perception reliable? Toward illumination robust food freshness prediction from food appearance — Taking lettuce freshness evaluation as an example
Eniola Ola
University of Arkansas at Fayetteville
3 shared publications
In database
- Variations in Sensory and Emotional Responses to Gluten‐Containing and Gluten‐Free Cookie Products Under Blind and Labeled Conditions
- Descriptive Sensory Analysis of Gluten-Containing and Gluten-Free Chocolate Chip Cookies Available in the Marketplace
- Comparison Analyses of Consumer Acceptance, Evoked Emotions, and Purchase Intent Between Gluten‐Containing Versus Gluten‐Free Chocolate Chip Cookie Products
Thomas Hummel
2 shared publications
- Recent evidence for the impacts of olfactory disorders on food enjoyment and ingestive behavior
- Oral irritation in patients with chemosensory dysfunction
Martin Wendelin
2 shared publications
- A cross-cultural study on odor-elicited life stage-associations
- Smells Like Teen Spirit - A Global Study on Age-related Associations of selected odours
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