Match tier Listed
Presence Current · Arkansas
Last published 2025
Sources OpenAlex · ORCID
Refreshed 2026-08-17

Paula Hayek

Researcher

University of Arkansas

Graduate Student Researcher

1 h-index 1 pubs 2 cited

Research Areas

OverviewAI-generated summary

Paula Hayek's research focuses on the promotion of nicotine pouches on social media, examining their association with music festivals, exclusive concerts, and reward programs. Her work investigates the communication strategies employed in these promotions. Hayek has one publication in this area, with a total of one citation and an h-index of 1. She collaborates with Charlotte McCormick at the University of Arkansas at Fayetteville, with whom she shares one publication.

Metrics

  • h-index: 1
  • Publications: 1
  • Citations: 2

Selected Publications

  • Music festivals, exclusive concerts and reward programmes: nicotine pouch promotion on social media (2025)
    Tobacco Control 2 citations DOI OpenAlex

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Collaboration Network

4 Collaborators 3 Institutions 1 Country

Top Collaborators

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