Kevin Mason Data-verified
Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.
Professor of Marketing
faculty
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Biography and Research Information
OverviewAI-generated summary
Kevin Mason's research investigates consumer behavior and marketing strategies, with recent work focusing on the impact of the COVID-19 pandemic on social media marketing. His publications explore how global events influence consumer engagement with digital platforms and examine patient satisfaction within telemedicine services, considering demographic moderators. Mason also studies consumer perceptions of brand equity, particularly in relation to over-the-counter pain relief medications and brand choice preferences. His scholarly contributions include 21 publications with 613 citations and an h-index of 8. Mason collaborates with researchers at Arkansas Tech University, including Matt Brown, with whom he has co-authored two publications.
Metrics
- h-index: 8
- Publications: 21
- Citations: 619
Selected Publications
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Patient brand equity perceptions that predict brand choice preference for over-the-counter pain relief medications (2023)
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Telemedicine Patient Satisfaction Dimensions Moderated by Patient Demographics (2022)
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Pandemic effects on social media marketing behaviors in India (2021)
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Social media marketing gains importance after Covid-19 (2021)
Collaboration Network
Top Collaborators
- Social media marketing gains importance after Covid-19
- Pandemic effects on social media marketing behaviors in India
- Telemedicine Patient Satisfaction Dimensions Moderated by Patient Demographics
- Patient brand equity perceptions that predict brand choice preference for over-the-counter pain relief medications
- Social media marketing gains importance after Covid-19
- Pandemic effects on social media marketing behaviors in India
- Pandemic effects on social media marketing behaviors in India
- Patient brand equity perceptions that predict brand choice preference for over-the-counter pain relief medications
- Telemedicine Patient Satisfaction Dimensions Moderated by Patient Demographics
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