Kevin Mason
Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.
Professor of Marketing
Also affiliated: University of North Carolina at Chapel Hill (2019); Shook, Hardy & Bacon (United States) (2002); Southern Arkansas University Tech (2019)
Faculty Researcher
Research Areas
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Biography and Research Information
OverviewAI-generated summary
Kevin Mason's research focuses on consumer behavior and marketing strategies, with recent work examining the impact of the COVID-19 pandemic on social media marketing. He has investigated the evolving importance of social media in marketing post-pandemic and explored pandemic-related shifts in social media marketing behaviors within India. Mason's work also extends to healthcare, where he has studied patient satisfaction with telemedicine, identifying dimensions that are moderated by patient demographics. Additionally, he has explored how patient perceptions of brand equity influence brand choice preferences for over-the-counter pain relief medications. Mason holds an h-index of 8, with 21 total publications and 621 citations. He has collaborated with John Narcum and Matt Brown, each co-authoring two of his publications.
Metrics
- h-index: 8
- Publications: 21
- Citations: 625
Selected Publications
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Patient brand equity perceptions that predict brand choice preference for over-the-counter pain relief medications (2023)
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Telemedicine Patient Satisfaction Dimensions Moderated by Patient Demographics (2022)
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Pandemic effects on social media marketing behaviors in India (2021)
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Social media marketing gains importance after Covid-19 (2021)
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FAST FOOD STRATEGIC ADVANTAGE: HEALTHY FOODS (2019)
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Building consumer relationships in the quick service restaurant industry (2016)
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CONSUMER PERCEPTIONS OF QUICK SERVICE RESTAURANTS (2013)
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The accuracy of brand and attribute judgments: The role of information relevancy, product experience, and attribute-relationship schemata (2001)
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Product experience and consumer product attribute inference accuracy (1998)
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Consumer preferences and employment discrimination (1996)
Collaboration Network
Top Collaborators
- Social media marketing gains importance after Covid-19
- Pandemic effects on social media marketing behaviors in India
- Telemedicine Patient Satisfaction Dimensions Moderated by Patient Demographics
- Patient brand equity perceptions that predict brand choice preference for over-the-counter pain relief medications
- Social media marketing gains importance after Covid-19
- Pandemic effects on social media marketing behaviors in India
- Pandemic effects on social media marketing behaviors in India
- Patient brand equity perceptions that predict brand choice preference for over-the-counter pain relief medications
- Telemedicine Patient Satisfaction Dimensions Moderated by Patient Demographics
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