Match tier Confirmed
Presence Current · Arkansas
Last published 2025
Sources OpenAlex · ORCID
Refreshed 2026-10-05

Molly Inhofe Rapert

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Associate Professor

University of Arkansas primary UA Little Rock
11 h-index 25 pubs 1,698 cited

Research Areas

Biomedical Subjects

  • Economic Competition
  • United States
  • Consumer Behavior
  • Health Services Research
  • Health Care Surveys
  • Hospitals, General
  • Marketing of Health Services
  • Organizational Culture
  • Health Care Sector
  • Cost Control
  • Hospital Administration
  • Management Audit
  • Health Care Rationing
  • Outcome Assessment, Health Care
  • Total Quality Management

Links

ORCID Research Group

OverviewAI-generated summary

Molly Inhofe Rapert's research focuses on understanding consumer behavior and its implications within the healthcare sector. Her work investigates factors influencing patient satisfaction, such as emotional awareness, tolerance for ambiguity, and perceived stress, particularly in times of disruption. Rapert also examines the impact of macromarketing education on students' knowledge, concern, and behavior regarding societal marketing issues. She has published on topics including emotional awareness, macromarketing education, and the development of retail media networks. Rapert's scholarship metrics include an h-index of 11 with over 1,600 citations across 25 publications. She collaborates with several researchers at the University of Arkansas at Fayetteville, including Sarah C. Grace and Jennifer Mejia.

Metrics

  • h-index: 11
  • Publications: 25
  • Citations: 1,698

Positions

  • Associate Professor 1991–present
    University of Arkansas at Fayetteville Department of Marketing ORCID

Selected Publications

  • The Ripple Effect of Macromarketing Education: Examining Student Knowledge, Concern, Behavior, and Value Perception (2025)
    Journal of Macromarketing DOI OpenAlex
  • EMOTIONAL AWARENESS IN TIME OF DISRUPTION: THE IMPACT OF TOLERANCE FOR AMBIGUITY, WORRY, PERCEIVED STRESS, HELPFUL COMMUNICATION, AND PAST EXPERIENCE ON STUDENT SATISFACTION (2021)
    Marketing Education Review 11 citations DOI OpenAlex
  • The generous consumer: Interpersonal generosity and pro-social dispositions as antecedents to cause-related purchase intentions (2020)
    Journal of Business Research 53 citations DOI OpenAlex
  • RETAIL SAFARI: SYSTEMATICALLY WALKING THE RETAIL STORE WITH BUYERS AND SUPPLIERS (2020)
    Marketing Education Review 4 citations DOI OpenAlex
  • The Influence of Experts via ADVISE: Using an Advisory Board to Guide Students in Marketing Management (2017)
    Journal for Advancement of Marketing Education 1 citation DOI OpenAlex
  • To be or not to be green: Exploring individualism and collectivism as antecedents of environmental behavior (2012)
    Journal of Business Research 387 citations DOI OpenAlex
  • Does perceived consumer fit matter in corporate social responsibility issues? (2011)
    Journal of Business Research 259 citations DOI OpenAlex
  • Enhancing Relationships Within Groups: The Impact of Role Perceptions Within Logistics Teams (2008)
    Journal of Relationship Marketing 4 citations DOI OpenAlex
  • The Meaning of Quality: Expectations of Students in Pursuit of an MBA (2004)
    Journal of Education for Business 67 citations DOI OpenAlex
  • The strategic implementation process: evoking strategic consensus through communication (2002)
    Journal of Business Research 248 citations DOI OpenAlex
  • A Profile of Organizational Culture (2001)
    Services Marketing Quarterly 8 citations DOI OpenAlex
  • Competing Strategically Through Market Orientation (1998)
    Journal of Hospital Marketing 6 citations DOI OpenAlex
  • Service quality as a competitive opportunity (1998)
    Journal of Services Marketing 102 citations DOI OpenAlex
  • Domains of Quality-Based Strategies: A Functional Perspective (1998)
    Journal of Professional Services Marketing 2 citations DOI OpenAlex
  • Transcending Functional Boundaries (1998)
    Health Marketing Quarterly 6 citations DOI OpenAlex

View all publications on OpenAlex →

Collaboration Network

23 Collaborators 13 Institutions 2 Countries

Top Collaborators

View profile →

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