Rajibul Hasan

Full Professor

UA Fort Smith

Also affiliated: Yahoo (United Kingdom) (2014); National University of Ireland, Maynooth (2020–2023); Georgia State University (2018); Bangladesh University (2019); University of Kent (2013–2017); Dublin Business School (2025); Normandie Université (2023); Bangladesh University of Health Sciences (2019); Délégation Normandie (2025); Business France (2018–2020); EM Normandie Business School (2023–2024); Métis-Lab (2023–2025); Mymensingh Medical College Hospital (2021); École Supérieure de Commerce de Rennes (2017–2020)

Faculty Researcher

19 h-index 73 pubs 2,143 cited

Research Areas

Links

ORCID

OverviewAI-generated summary

Rajibul Hasan's research focuses on the intersection of artificial intelligence, digital marketing, and consumer behavior, with a particular emphasis on technology adoption and its impact on various industries. He has published extensively in peer-reviewed journals, with 33 articles and 1 editorial to his name, covering topics such as the role of mobile applications in sustainable business, virtual reality in brand engagement, and the transformation of retail through smart fashion technology.

His work also delves into the digitalization of services, including fine-dining restaurants and the luxury hotel business, exploring cost-benefit perspectives and the adoption of new technologies like the metaverse. Hasan investigates consumer experiences with AI-driven technologies, such as SIoT robots in retail, and examines drivers of repeat purchase intentions. His research has been recognized by RTE news in Ireland, highlighting its relevance to current societal and technological trends.

Hasan is also an entrepreneur, having founded Scales4Research, a global platform for research and methodology, and Upnotion, an AI and digital marketing platform. He has held academic positions and delivered lectures at numerous international universities, teaching courses in artificial intelligence, digital marketing, and consumer behavior. His scholarship metrics include an h-index of 19 and over 2,000 citations across his 73 publications.

Metrics

h-index: 19
Publications: 73
Citations: 2,143

Selected Publications

Plasma Cell–Directed Rescue With Bortezomib in Refractory Antiphospholipase A2 Receptor–Positive Membranous Nephropathy (2025)

Kidney International Reports 4 citations DOI OpenAlex
Breaking Barriers: Unconventional Therapy Treats a Challenging Case of Primary Membranous Nephropathy (2024)

Journal of the American Society of Nephrology 1 citation DOI OpenAlex