Rajibul Hasan Data-verified

OverviewAI-generated summary

Professor Rajibul Hasan's research focuses on the intersection of artificial intelligence, digital marketing, and consumer behavior within various service industries. His work investigates how technological advancements and digital strategies influence consumer engagement, brand perception, and business operations. He has published extensively in peer-reviewed journals, with a publication record that includes studies on the use of mobile applications for sustainable business, virtual reality in brand engagement, smart mirror technology in retail, and the digitalization of services in fine-dining restaurants.

Further research by Professor Hasan explores the drivers of repeat purchase intentions in retail settings, particularly concerning in-store robots and their social interactions with consumers. He also examines the strategic use of mobile channels during crises and the motivations behind posting fake online reviews, drawing on cross-cultural comparisons. His academic contributions extend to understanding how hotels can establish sustainable competitive advantages through resource-based views.

With a background encompassing AI, technology, and digital marketing, Professor Hasan has lectured at international institutions and taught courses in Artificial Intelligence, Digital Marketing, Consumer Behavior, and Marketing. He is also the founder of Scales4Research, a global research and methodology platform, and Upnotion, an Artificial Intelligence and Digital Marketing Platform, aimed at knowledge dissemination. His scholarly work has been recognized by media outlets such as RTE news in Ireland. Professor Hasan's metrics include an h-index of 18, with over 70 publications and nearly 2,000 citations.

Metrics

• h-index: 19
• Publications: 73
• Citations: 2,054