Rajibul Hasan Source Confirmed

OverviewAI-generated summary

Professor Rajibul Hasan's research investigates the intersection of artificial intelligence, technology, and consumer behavior within various industries. His work has explored the impact of mobile applications on sustainable social businesses, using the case of "Too Good To Go." He has also examined virtual reality's role in enhancing tourists' brand engagement and analyzed the cost-benefit aspects of service digitalization in fine-dining restaurants.

Further research by Professor Hasan includes the application of smart mirror technology to transform the retail chain and the drivers of repeat purchase intentions related to in-retail robots, drawing on the Computers Are Social Actors paradigm. His publications also address the strategic importance of mobile channels during crises, viewed through the lens of self-determination theory, and investigate the motivations behind posting fake reviews through cross-cultural comparisons. He has also studied how hotels can establish sustainable competitive advantages from a resource-based perspective.

With 33 peer-reviewed articles and one editorial, Professor Hasan has a research profile that includes an h-index of 18 and over 1,900 citations. He has also founded Scales4Research, a global research and methodology platform, and Upnotion, an Artificial Intelligence and Digital Marketing Platform.

Metrics

• h-index: 18
• Publications: 70
• Citations: 1,913