Valerie Good

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Advanced Assistant Professor

University of Arkansas

Also affiliated: Grand Valley State University (2020–2024); Michigan State University (2019–2020)

Faculty Researcher

11 h-index 22 pubs 662 cited

Research Areas

Links

ORCID Research Group

OverviewAI-generated summary

Valerie Good's research investigates factors influencing employee performance and well-being, with a particular focus on sales contexts. Her work examines the role of intrinsic and extrinsic motivation, the importance of a sense of purpose, and the impact of salesperson well-being on performance. Good also studies the challenges and strategies for marketing strategy implementation, particularly at the sales-marketing interface. Her research has explored the effects of global pandemic challenges on sales persistence and the development of salesperson rapport within evolving digital sales processes. She has also contributed to understanding resilience in organizational frontline employees and the dynamic relationship between job performance, goals, and leadership changes. Good holds an h-index of 11 with 640 citations across 22 publications.

Metrics

h-index: 11
Publications: 22
Citations: 662

Selected Publications

Shift climate: How perceptions of fellow frontline employees drive behaviors and customer loyalty (2026)

Journal of the Academy of Marketing Science DOI OpenAlex
Determining the quality of B2C sales leads from online chats (2025)

International Journal of Research in Marketing 3 citations DOI OpenAlex
Online retail formats and product sales performance: The moderating role of product characteristics (2025)

Journal of Business Research 2 citations DOI OpenAlex