Biography and Research Information
OverviewAI-generated summary
Xueying Ma's research interests span consumer behavior, agricultural product preferences, and educational frameworks. Her recent publications explore consumer willingness-to-pay for novel and traditional pear cultivars, the impact of labeling on blueberry and cranberry purchases, and consumer acceptance of gene-edited fruit crops. Ma has also investigated consumer willingness to pay for integrated pest management practices and the effects of added sugar labeling on cranberry products. Additionally, she has contributed to developing a framework for analyzing learning outcomes in individualized education programs for autistic students in China. Her work utilizes sensory evaluation, choice experiments, and economic modeling to understand consumer decision-making processes in food and agricultural contexts.
Metrics
- h-index: 4
- Publications: 10
- Citations: 45
Selected Publications
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Unlocking consumer preferences: Estimating the willingness to pay for integrated pest management practices (2025)
Collaboration Network
Top Collaborators
R. Karina Gallardo
GC Systems (United States) (US)
6 shared publications
- Consumers’ Preferences for Novel and Traditional Pear Cultivars: Evidence from Sensory Evaluation and Willingness-to-pay Elicitation
- Quality‐related descriptors to increase fresh blueberries purchase—Evidence from a basket‐based choice experiment
- Would consumers accept CRISPR fruit crops if the benefit has health implications? An application to cranberry products
- Effects of the added sugar labeling on consumers' willingness to pay: The case of cranberry products under different nutrition‐related information treatments
- Is ignorance bliss? Milk from gene-edited cows and animal welfare considerations
Showing 5 of 6 shared publications
Elizabeth Canales
Mississippi State University (US)
3 shared publications
- Quality‐related descriptors to increase fresh blueberries purchase—Evidence from a basket‐based choice experiment
- Would consumers accept CRISPR fruit crops if the benefit has health implications? An application to cranberry products
- Effects of the added sugar labeling on consumers' willingness to pay: The case of cranberry products under different nutrition‐related information treatments
Massimo Iorizzo
North Carolina State University (US)
3 shared publications
- Quality‐related descriptors to increase fresh blueberries purchase—Evidence from a basket‐based choice experiment
- Would consumers accept CRISPR fruit crops if the benefit has health implications? An application to cranberry products
- Effects of the added sugar labeling on consumers' willingness to pay: The case of cranberry products under different nutrition‐related information treatments
Amaya Atucha
University of Wisconsin–Madison (US)
2 shared publications
- Would consumers accept CRISPR fruit crops if the benefit has health implications? An application to cranberry products
- Effects of the added sugar labeling on consumers' willingness to pay: The case of cranberry products under different nutrition‐related information treatments
Juan Zalapa
University of Wisconsin–Madison (US)
2 shared publications
- Would consumers accept CRISPR fruit crops if the benefit has health implications? An application to cranberry products
- Effects of the added sugar labeling on consumers' willingness to pay: The case of cranberry products under different nutrition‐related information treatments
Ann Colonna
Universidad de Costa Rica (CR)
1 shared publication
- Consumers’ Preferences for Novel and Traditional Pear Cultivars: Evidence from Sensory Evaluation and Willingness-to-pay Elicitation
María Laura Montero
Universidad de Costa Rica (CR)
1 shared publication
- Consumers’ Preferences for Novel and Traditional Pear Cultivars: Evidence from Sensory Evaluation and Willingness-to-pay Elicitation
Carolyn F. Ross
Universidad de Costa Rica (CR)
1 shared publication
- Consumers’ Preferences for Novel and Traditional Pear Cultivars: Evidence from Sensory Evaluation and Willingness-to-pay Elicitation
Jill J. McCluskey
Washington State University (US)
1 shared publication
- Is ignorance bliss? Milk from gene-edited cows and animal welfare considerations
Cao Shuqin
Zhejiang Normal University (CN)
1 shared publication
- Developing a Bidimensional Framework to Analyse Learning-Outcomes in Individualised Education Programs for Chinese Autistic Students
Jiangbo Hu
Macquarie University (AU)
1 shared publication
- Developing a Bidimensional Framework to Analyse Learning-Outcomes in Individualised Education Programs for Chinese Autistic Students
Qiqin Jin
Zhejiang Normal University (CN)
1 shared publication
- Developing a Bidimensional Framework to Analyse Learning-Outcomes in Individualised Education Programs for Chinese Autistic Students
Mojieming Wei
Zhejiang Normal University (CN)
1 shared publication
- Developing a Bidimensional Framework to Analyse Learning-Outcomes in Individualised Education Programs for Chinese Autistic Students
Suzette P. Galinato
Washington State University (US)
1 shared publication
- Unlocking consumer preferences: Estimating the willingness to pay for integrated pest management practices
Tobin D. Northfield
Washington Tree Fruit Research Commission (US)
1 shared publication
- Unlocking consumer preferences: Estimating the willingness to pay for integrated pest management practices
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