Han‐Seok Seo profile photo

Han‐Seok Seo Data-verified

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

High Impact

Full Professor

Last publication 2026 Last refreshed 2026-05-16

faculty

Agricultural Communication Services

41 h-index 190 pubs 5,436 cited

Biography and Research Information

OverviewAI-generated summary

Han-Seok Seo, a Full Professor in Agricultural Communication Services at the University of Arkansas at Fayetteville, leads a research group focused on understanding and improving consumer perception of food and related technologies. His work investigates how cognitive styles and environmental factors influence eating experiences, as demonstrated in his case study on Pad Thai noodle perception.

Seo's research extends to the application of advanced computational techniques for analyzing complex biological and behavioral data. He has explored the use of Transformer-based models for facial micro-expression recognition and robust action recognition. His publications also address the development of novel sensory systems, including a multi-functional sensor inspired by the nervous system, and the impact of plant-based extracts on food product properties, such as soy protein films.

With an h-index of 41, 188 total publications, and over 5,300 citations, Seo is recognized as a highly cited researcher. His collaborations include extensive work with Khoa Luu, Asmita Singh, Thadeus L. Beekman, and Ragita C. Pramudya, all at the University of Arkansas at Fayetteville, with whom he has co-authored multiple publications.

Metrics

  • h-index: 41
  • Publications: 190
  • Citations: 5,436

Selected Publications

  • Descriptive Sensory Analysis of Gluten-Containing and Gluten-Free Chocolate Chip Cookies Available in the Marketplace (2025)
    3 citations DOI OpenAlex
  • Comparison Analyses of Consumer Acceptance, Evoked Emotions, and Purchase Intent Between Gluten‐Containing Versus Gluten‐Free Chocolate Chip Cookie Products (2025)
    2 citations DOI OpenAlex
  • Variations in Sensory and Emotional Responses to Gluten‐Containing and Gluten‐Free Cookie Products Under Blind and Labeled Conditions (2025)
    3 citations DOI OpenAlex
  • SoGAR: Self-Supervised Spatiotemporal Attention-Based Social Group Activity Recognition (2025)
    2 citations DOI OpenAlex
  • Measuring palatability of pet food products: Sensory components, evaluations, challenges, and opportunities (2024)
    5 citations DOI OpenAlex
  • “Spicy Touch”: Cross-modal associations between hand-feel touch and capsaicin-induced oral irritation (2024)
    4 citations DOI OpenAlex
  • Impacts of hearing loss on social dining: Perceptions and acceptance of food and eating environments, and engagements (2024)
    3 citations DOI OpenAlex
  • Is human perception reliable? Toward illumination robust food freshness prediction from food appearance — Taking lettuce freshness evaluation as an example (2024)
    2 citations DOI OpenAlex
  • Video-Based Autism Detection with Deep Learning (2024)
    11 citations DOI OpenAlex
  • Sustainability information, taste perception and willingness to pay: The case of bird-friendly coffee (2024)
    10 citations DOI OpenAlex
  • Analytic-holistic cognitive styles affect consumer responses to food and beverage samples during sensory evaluation (2023)
    5 citations DOI OpenAlex
  • Effects of polyphenol-rich grape seed and green tea extracts on the physicochemical properties of 3D-printed edible soy protein films (2023)
    40 citations DOI OpenAlex
  • Time-dependent variation in oral irritation subqualities of capsaicin solution: Using Time-Intensity-Rate-All-That-Apply (TI-RATA) and temporal Check-All-That-Apply (TCATA) methods (2023)
    10 citations DOI OpenAlex
  • Micron-BERT: BERT-Based Facial Micro-Expression Recognition (2023)
    113 citations DOI OpenAlex
  • SPARTAN: Self-supervised Spatiotemporal Transformers Approach to Group Activity Recognition (2023)
    30 citations DOI OpenAlex

View all publications on OpenAlex →

Collaboration Network

121 Collaborators 38 Institutions 13 Countries

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